Ciaran and Daniel look at email marketing best practice, using email service providers ( ESP’s) the importance of IP addresses when sending mass emails and ensuring your email gets delivered, spam filters and how to avoid them. We also talk about Google Inbox inspector, Html and plain text emails, email attachments, how best to use Video in email, recommend some great online learning resources, and discuss double opt in processes and how to make the most of them to maximise deliverability and reward your subscribers .
Useful Resources
www.mailchimp.com
blogs.constantcontact.com
campaignmonitor.com
lounge.verticalresponse.com
econsultancy.com
IAB.net and IABUK.net
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