Without using tracking code for you website links, Google analytics won’t be giving full details on the effectiveness of your digital marketing efforts. This video walks you through what URL tracking code is and how to use it. Using the G...
Goals in Google Analytics allow you to get the most out of the tool and really start to work out the Return On Investment (ROI) of your digital channels. The video explores the 5 main types of goals: Destination goals, Duration goals, Pages...
Some keywords in Google's PPC are very expensive - Why?
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The Digital Marketing Toolkit
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Ciaran and Daniel are back with a new collection of digital tools to help you improve the quality of your website user experience, including a website spell checker, mobile device previewer, eye tracking and usability tests plus a handy lit...
These are the slides for the Chartered Institute of Marketing Pay Per Click webinar that more than 500 of you attended. Thanks! Even if you didn't, I hope you find them useful! They cover the fundamentals of PPC advertising. For CIM members...
Episode 63, We are back again with another round-up of our favourite Digital marketing tools and juicy orange-y nuggets that we have uncovered on our travels. We hope to have something for everyone in this latest round-up of digital marketi...