PPC

 

PPC

Digital Marketing Podcast Episode 268 - Optimize Your PPC Campaigns

Adzooma share ways to improve your PPC performance. Get some non AI inspiration to power your PPC campaigns on multiple platforms in 20...

Digital Marketing Podcast Episode 265 -Understanding Click Fraud

Daniel and Ciaran are back for the new year and re-evaluating their focus and what is important this year, exploring effective email pr...

Digital Marketing Podcast Episode 261 - Checking Tools

Daniel and Ciaran explore useful tools that automate checking important things at scale to drive improved performance in your digital c...

Digital Marketing Podcast Episode 185- How To Start Building Effective Google Ads Campaigns

Learn how to go about planning and building an effective Adwords campaign using a process that is quick to do and gets excellent result...

Managing Your Paid Search Agency

Read our top tips on how best to work with your paid search agency, taking both the agency’s and the client’s perspective into acco...

What’s New in SEO and PPC?

Get your SEO knowledge up to speed with our latest round-up of search news from around the web. MozBar is back! Last year we were saddened to learn that one of our favourite free SEO tools, the MozBar, had been taken offline. Sources from...

Visual Sitelinks Added to Google AdWords

Google has been using image carousels in place of traditional sitelinks for selected AdWords clients. Visual sitelinks have been under development for a number of years, and are being touted by industry commentators as Google’s answer to ...

Shop Visits Conversions & Location Extensions Added to Google AdWords

Google AdWords has been kitted out with a set of new features, designed to “close the loop” between digital advertising and high street conversions. In an announcement posted on the AdWords blog, Google’s VP of Display and Video Ad...

Google Has Integrated Search Console With Analytics

Notice something different in your Google Analytics account? The Search Engine Optimisation tab has been replaced with a Google Search Console tab, offering more detailed information on the portion of your site’s activity that stems from ...
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