PPC

 

PPC

Managing Your Paid Search Agency

Read our top tips on how best to work with your paid search agency, taking both the agency’s and the client’s perspective into acco...

What’s New in SEO and PPC?

Get your SEO knowledge up to speed with our latest round-up of search news from around the web. MozBar is back! Last year we were saddened to learn that one of our favourite free SEO tools, the MozBar, had been taken offline. Sources from...

Visual Sitelinks Added to Google AdWords

Google has been using image carousels in place of traditional sitelinks for selected AdWords clients. Visual sitelinks have been under development for a number of years, and are being touted by industry commentators as Google’s answer to ...

Shop Visits Conversions & Location Extensions Added to Google AdWords

Google AdWords has been kitted out with a set of new features, designed to “close the loop” between digital advertising and high street conversions. In an announcement posted on the AdWords blog, Google’s VP of Display and Video Ad...

Google Has Integrated Search Console With Analytics

Notice something different in your Google Analytics account? The Search Engine Optimisation tab has been replaced with a Google Search Console tab, offering more detailed information on the portion of your site’s activity that stems from ...

Digital Marketing Video Episode 11 - Google Analytics Tracking Code

Without using tracking code for you website links, Google analytics won’t be giving full details on the effectiveness of your digital marketing efforts. This video walks you through what URL tracking code is and how to use it. Using the G...

Digital Marketing Video Episode 10 - Setting Goals in Google Analytics

Goals in Google Analytics allow you to get the most out of the tool and really start to work out the Return On Investment (ROI) of your digital channels. The video explores the 5 main types of goals: Destination goals, Duration goals, Pages...

Calculating PPC Spend Value

Some keywords in Google's PPC are very expensive - Why?  ...

Digital Marketing Podcast Episode 97 - 5 Tools to Improve Website Performance

Ciaran and Daniel are back with a new collection of digital tools to help you improve the quality of your website user experience, including a website spell checker, mobile device previewer, eye tracking and usability tests plus a handy lit...
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