Pinterest Re-Name ‘Pin it’ Button Digital Marketing News


Pinterest have announced a change to their app’s button for browsers.

From now on, the “Pin it!” button used to save web content to Pinterest users’ profiles will be re-named, simply as “Save”. Over recent months the brains behind “the world’s catalogue of ideas” have been testing the tweak out with selections of their users – and they’re claiming an 8% increase in Pin saves (which used to be called “Re-pins”) as a result.

Pinterest announced the update in a mailout to Pinterest for Business users on June 2nd. The Save button change is already live for some Pinterest users – if yours seems to be stuck in the past, you can manually update it here.

The Pinterest team had this to say about the new Save button:

“Since more than half of people who use Pinterest are from outside the United States, we’ve been working hard to make sure our app and website are easy to use no matter where you live. We decided to test what would happen if we swapped our Pin It button for the more utilitarian Save instead. We were amazed by how many new Pinners started saving ideas on Pinterest, especially people from outside the US.”

Whilst we’re sure they’re right to say this update is going to make things clearer for Pinterest users with limited English, we would actually go further – it’s also going to make the button’s function clearer for Anglophone users with limited Pinterest or web experience.

Action it!

Whilst the Pinterest browser button update isn’t going to affect functionality, it does serve as a prompt for digital marketers to consider how they are using this handy tool.

Pinterest content saves are fundamental to the process of populating your Pinterest board, but you could also think of them as a useful way to keep track of interesting content for inspiration or research. They’re certainly a superior option to traditional bookmarking (too clunky) or downloading content to libraries on your machine (a waste of time and memory, relatively speaking).

Pinterest isn’t just a public presentation board – it can be a private content album too.

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