Online Digital Marketing
Course Topics

 
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ModuleTopicsLevelDescriptionId
Effective Link BuildingSEOIntermediate
Link building is still an essential element of the major search engine algorithms. This course will give you a step by step guide to the different techniques for building high-quality links.
98425
Porters 5 ForcesDigital StrategyFoundation
Porter's 5 Forces is a simple but powerful tool for understanding the competitiveness of your business environment, and for identifying your strategy's potential profitability.
98402
User Experience and SEOSEOIntermediate
User experience has an ever increasing role in search engine optimisation. Learn how to create a user experience that not only helps your users, but also gets you better search rankings.
97630
How to Carry out an SEO AuditSEOIntermediate
An SEO audit allows you to effectively plan your search optimisation efforts and to prioritise the activities that will have the biggest impact. Learn how to carry out an effective audit step by step.
97627
Digital Trends January 2021 PaTools & TrendsFoundation
In this Jan 2021 update of the latest trends, tool and techniques in digital marketing, we explore topics including conversational design, machine learning, core web vitals and the digital skills crisis.
97607
Digital Trends January 2021 PaTools & TrendsFoundation
In this Jan 2021 update of the latest trends, tool and techniques in digital marketing, we explore topics including GA4, Podcast growth, changes in search behaviour and augmented reality.
97604
The 10 Cs of Internet MarketinGeneral MarketingFoundation
This course concludes our look into the 10 Cs of Internet Marketing by focusing on the final 4 Cs. Rounding up with how the full framework can benefit our digital marketing.
97601
The 10 Cs of Internet MarketinGeneral MarketingFoundation
This course introduces the framework of the 10 Cs of Internet Marketing, concentrating on the first 6 Cs and how they can be used in practice.
97202
Hosting a PodcastContent MarketingFoundation
Learn how and where to host your podcast, measure episode performance and audience engagement, grow your audience reach and monetise your content.
96285
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