Online Digital Marketing
Course Topics

 
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Module Topics Level Description Id
Social Customer Service Social Media Foundation What role does social media play in customer service and how can we offer great customer service online? This course explores the tools, techniques and best practice of social customer service. 94636
SEO Friendly Content Writing Digital Strategy Foundation How can you write content to stand the best chance of ranking in the major search engines? This course will show you how to write great content that can rank well. 94630
Creating a Podcast Content Marketing Foundation Podcasts are rapidly growing in popularity and offer an opportunity to engage with your audience in a completely different way. Learn how to create your own podcast with this course. 94620
Personalisation Email Marketing Intermediate

This course explores how personalisation can be used to get engagement with our content, help our target audience and drive business objectives as well as cover the technology we need to achieve it.

94134
The Ansoff Matrix Digital Strategy Intermediate

What the best way to grow your business and what are the risks involved in different approaches you may take? The Ansoff matrix helps to analyse possible strategies and what level of risk is involved.

94127
RACE Framework Digital Strategy Foundation

The RACE model is a strategy planning model widely used and respected in digital marketing. This course introduces the model and highlights key resources to use the framework in your planning. 

94114
McKinsey Consumer Decision Jou Digital Strategy Intermediate Why is the consumer journey no longer a linear one and how are really making buying decisions? The Consumer Decision Journey from McKinsey shows us a way of considering how consumers make their choices. 93796
Digital Trends January 2019 Tools & Trends Foundation What should you be looking out for in the coming months and what are other organisations working on? In our regular trends update we take a look at the key digital marketing trends. 93794
SWOT and TOWS Analysys General Marketing Foundation SWOT is a useful technique for understanding strengths and weaknesses, for identifying the opportunities open to you and threats you face. TOWS takes this further allowing you use it to build plans. 93139
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