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| Module | Topics | Level | Description | Id |
|---|---|---|---|---|
| Social Customer Service | Social Media | Foundation | What role does social media play in customer service and how can we offer great customer service online? This course explores the tools, techniques and best practice of social customer service. | 94636 |
| SEO Friendly Content Writing | Digital Strategy | Foundation | How can you write content to stand the best chance of ranking in the major search engines? This course will show you how to write great content that can rank well. | 94630 |
| Creating a Podcast | Content Marketing | Foundation | Podcasts are rapidly growing in popularity and offer an opportunity to engage with your audience in a completely different way. Learn how to create your own podcast with this course. | 94620 |
| Personalisation | Email Marketing | Intermediate |
This course explores how personalisation can be used to get engagement with our content, help our target audience and drive business objectives as well as cover the technology we need to achieve it. |
94134 |
| The Ansoff Matrix | Digital Strategy | Intermediate |
What the best way to grow your business and what are the risks involved in different approaches you may take? The Ansoff matrix helps to analyse possible strategies and what level of risk is involved. |
94127 |
| RACE Framework | Digital Strategy | Foundation |
The RACE model is a strategy planning model widely used and respected in digital marketing. This course introduces the model and highlights key resources to use the framework in your planning. |
94114 |
| McKinsey Consumer Decision Jou | Digital Strategy | Intermediate | Why is the consumer journey no longer a linear one and how are really making buying decisions? The Consumer Decision Journey from McKinsey shows us a way of considering how consumers make their choices. | 93796 |
| Digital Trends January 2019 | Tools & Trends | Foundation | What should you be looking out for in the coming months and what are other organisations working on? In our regular trends update we take a look at the key digital marketing trends. | 93794 |
| SWOT and TOWS Analysys | General Marketing | Foundation | SWOT is a useful technique for understanding strengths and weaknesses, for identifying the opportunities open to you and threats you face. TOWS takes this further allowing you use it to build plans. | 93139 |