| Module | Topics | Level | Description | Id | |
|---|---|---|---|---|---|
| Hosting a Podcast | Content Marketing | Foundation |
|
96285 | |
| The Glue Project | Social Media | Foundation |
|
96260 | |
| Search Console | Analytics & Data | Intermediate |
|
95939 | |
| Social Media | Foundation |
|
95930 | ||
| Keyword Planning for Google Ad | PPC | Intermediate |
Effective keyword research can be the difference between success and failure for paid search campaigns. This module outlines some tested techniques for building effective keyword plans. |
95754 | |
| Google Ads Campaign Settings | PPC | Foundation |
Do you fully understand the options available when setting up Google PPC campaigns? This module walks you though the setup of Google Ads campaigns and offers some tips to maximise campaign impact. |
95749 | |
| Creating Effective Google Ads | PPC | Intermediate |
Pay Per Click ad copy can be the difference between campaign success and failure. Explore a step-by-step process to create successful ad copy maximising CTR and driving your campaign objectives. |
95741 | |
| Digital Trends January 2020 | Tools & Trends | Foundation |
What are the major trends for digital marketing in 2020? In this course we’ll explore what you need to consider when planning you strategy for the year ahead. |
95574 | |
| Forresters 5 Is of Digital Eng | Digital Strategy | Foundation |
In this course we discuss the purpose of the 5 Is, what each I stands for, and how marketers can use Forrester’s framework to optimise digital customer engagement throughout the user journey. |
95407 |
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