Online Digital Marketing
Course Topics

 
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Module Topics Level Description Id
Digital Capability Benchmark T Digital Strategy Foundation Use this tool to assess and analyse the 10 core areas of digital capability within your organisation that lead to digital success.  88368
Landing Page Optimisation Usability Foundation We focus on driving more traffic to our websites, but are we getting the most from the traffic we deliver? Explore straight forward techniques to get more from your landing pages. 88380
Twitter Optimisation and Analy Social Media Intermediate How many times a day should you Tweet? At what time of day? What are the best topics to Tweet about? This online course answers these questions and more to make sure you maximise the impact of your Tweets. 88215
Social Selling Social Media Foundation How we buy products and services has changed, so have we changed how we sell? Social selling is a new approach to selling that embraces the opportunities of social media to build relationships and our sales funnels.  88210
Writing Effective Titles and H Content Marketing Foundation Well written titles have a huge impact on the success of your content. This course guides you through what works, what doesn't, and how to get the most from every piece you produce. 88091
Digital Psychology Usability Intermediate Why do people click on a particular article or choose to buy a particular product? This course introduces digital psychology and walks you through a series of cognitive biases you can use to drive your desired outcomes. 88087
Marketing Models
The 7Ps
General Marketing Foundation Where should you focus marketing efforts once you have a clear strategy? This module explores how the 7 P’s models can help you evaluate and improve all of your tactical efforts. 87625
Marketing Models
The 7S
General Marketing Foundation How can you plan to manage strategic change effectively? The 7 S Framework highlights key areas we need to consider when implementing strategic change, including a process of digital transformation. 87611
Snapchat for Marketing Social Media Foundation Is Snapchat the right social channel for your audience and how does it work in practice for marketing? Understand the fundamentals of Snapchat and what it can do for you. 87479
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