Online Digital Marketing
Course Topics

Module Topics Level Description Id
Managing PPC Agencies PPC Foundation What are you getting from your PPC budget and are your campaigns being effectively managed? We look at key steps for effective relationships with PPC agencies, and help to maximise campaign impact. 89783
Data Scraping Analytics & Data Foundation Data scraping tools allow us to collect information from a wide range of sources, to help us with sales, marketing and market insights. Find out how to use these tools and the data they collect. 89781
Managing an SEO Agency SEO Foundation How can you get more from your SEO agency and how do you know if they are doing a good job? This course guides you on our approach to managing SEO agencies and some pitfalls to avoid. 89440
Search Console Part 2 Analytics & Data Intermediate In part 2 of our hands-on course we explore Google's most powerful SEO tookit's features for achieving better search rankings and driving more organic search traffic. 89438
Managing Agencies General Marketing Foundation Using agencies can be a great way to grow you digital capability, but how can you get the most out of the services they provide. This course explores choosing, bridging and working with agencies. 89001
Digital Strategy Models Digital Strategy Foundation "What is the best way to plan your digital activity? This course explore a range of different strategy models and shows how you can ally them to your digital activity. " 88999
Digital Trends July 2017 Tools & Trends Foundation In the latest of our regular updates, we explore the changes in social advertising and paid search, we look at a controversial new feature in Snapchat and how digital channels are impacting each other. 88674
Tone of Voice Comms Foundation Understanding what our brand stands for is at the core of effective communications and can be the difference between success and a crisis. Explore key considerations and elements of an effective tone of voice. 88755
Media Handling Comms Foundation Understand the motivation and objectives of the media can helps to manage media relationships effectively. Avoid the common mistakes and build positive media relationships with the hanbds-on guidance in this course. 88754
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