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| Module | Topics | Level | Description | Id |
|---|---|---|---|---|
| SWOT and TOWS Analysys | General Marketing | Foundation | SWOT is a useful technique for understanding strengths and weaknesses, for identifying the opportunities open to you and threats you face. TOWS takes this further allowing you use it to build plans. | 93139 |
| Pestel Analysis | General Marketing | Foundation | What external factors can impact our ability to implement a digital strategy? PESTEL is a framework that can help analyse the external environment or organisation where a strategy will be delivered. | 93132 |
| CIM qualification study guide | CIM Qualification | None | Get step-by-step guidance on how you can study for a CIM qualification, including all details of costs, study materials and the assignment process. Start improving your career and get recognised! | 91426 |
| Editing Movies on your Phone | Content Marketing | Foundation | Editing and sequencing video well is critical to how professional and effective our videos are. We guide you through core techniques and functionality that will help you create successful videos. | 92784 |
| Making Films With iPhone | Content Marketing | Foundation | Creating high quality videos with the devices we carry everyday has never been easier. Learn some core techniques that will allow you to create professional looking video with the minimum of effort. | 92778 |
| Reporting Dashboards | Analytics & Data | Intermediate | To drive effective campaigns we need data from multiple sources presented in easy to understands ways. Find out how Dashboarding can help you achieve this. | 92437 |
| Digital Loyalty Programmes | Digital Strategy | Intermediate | Drive increased loyalty and revenue from existing customers, as well as encourage new custom. This course explores technologies and techniques to build a successful digital loyalty programme. | 92436 |
| Digital Trends July 2018 | Tools & Trends | Foundation | In our regular update of the latest trends and changes in digital, we look at developments in Augmented Reality, a host of social media platform changes and some new creative video opportunities. | 91350 |
| AI and Chatbots | Usability | Intermediate | What are chatbots and how can they be used within your digital marketing? What is AI and how does it relate to chatbots? This course explores these questions and provides a range of useful resources. | 91351 |