Online Digital Marketing
Course Topics

 
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Module Topics Level Description Id
User Experience and SEO SEO Intermediate
User experience has an ever increasing role in search engine optimisation. Learn how to create a user experience that not only helps your users, but also gets you better search rankings.
 97630
How to Carry out an SEO Audit SEO Intermediate
An SEO audit allows you to effectively plan your search optimisation efforts and to prioritise the activities that will have the biggest impact. Learn how to carry out an effective audit step by step.
 97627
Digital Trends January 2021 Pa Tools & Trends Foundation
In this Jan 2021 update of the latest trends, tool and techniques in digital marketing, we explore topics including conversational design, machine learning, core web vitals and the digital skills crisis.
 97607
Digital Trends January 2021 Pa Tools & Trends Foundation
In this Jan 2021 update of the latest trends, tool and techniques in digital marketing, we explore topics including GA4, Podcast growth, changes in search behaviour and augmented reality.
 97604
The 10 Cs of Internet Marketin General Marketing Foundation
This course concludes our look into the 10 Cs of Internet Marketing by focusing on the final 4 Cs. Rounding up with how the full framework can benefit our digital marketing.
 97601
The 10 Cs of Internet Marketin General Marketing Foundation
This course introduces the framework of the 10 Cs of Internet Marketing, concentrating on the first 6 Cs and how they can be used in practice.
 97202
Hosting a Podcast Content Marketing Foundation
Learn how and where to host your podcast, measure episode performance and audience engagement, grow your audience reach and monetise your content.
 96285
The Glue Project Social Media Foundation
This course introduces the principles of GLUE - a guide to building and managing online communities and the different life stages a community goes through.
 96260
Search Console Analytics & Data Intermediate
Google Search Console helps you manage and improve your website to maximise search rankings and the user experience. Walk through each of the core reports and what they mean to you.
 95939
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