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| Module | Topics | Level | Description | Id |
|---|---|---|---|---|
| CIM qualification study guide | None | Get step-by-step guidance on how you can study for a CIM qualification, including all details of costs, study materials and the assignment process. Start improving your career and get recognised! | 91426 | |
| Digital Trends July 2018 | Tools & Trends | Foundation | In our regular update of the latest trends and changes in digital, we look at developments in Augmented Reality, a host of social media platform changes and some new creative video opportunities. | 91350 |
| AI and Chatbots | Usability | Intermediate | What are chatbots and how can they be used within your digital marketing? What is AI and how does it relate to chatbots? This couse explores these questions and provides a range of useful resources. | 91351 |
| Digital Marketing Channel Mix | Social Media | Foundation | What is the right combination of digital channels to achieve your business objectives? This course explores the concept of marketing mix and how to apply a measurement based approach to get it right. | 91349 |
| Digital Marketing Organisation | Digital Strategy | Intermediate | Where should digital fit into your organisation and how can it operate in a fast changing environment? This course explores structural options and topics like agile working. | 91348 |
| The Social Media Honeycomb Mod | Digital Strategy | Foundation | The Social Media Honeycomb model is a checklist of considerations for selecting and working with social media channels. Explore the different considerations and how the model can be used in practice. | 91342 |
| Stakeholder Management | Comms | Foundation | Who are the key people that can help your project succeed or fail? Stakeholder management is a process for identifying, analysing and engaging with the most important individuals for your project. | 90840 |
| Online Writing Techniques | Content Marketing | Foundation | What are the key techniques to use for effective online writing? This course explores topics such as calls to action, A/B testing as well as SEO and organisational guidelines. | 90838 |
| Writing Online Press Releases | Content Marketing | Foundation | Do online press releases work and what is their role in a noisy and content fuelled digital world? Learn what differentiates success from failure and follow this best practice guide. | 90636 |