X
| Module | Topics | Level | Description | Id | |
|---|---|---|---|---|---|
| Instagram for Business | Social Media | Foundation |
This module looks at how Instagram can be used for business exploring key success factors and analytics. |
95412 | |
| Forresters 5 Is of Digital Eng | Digital Strategy | Foundation |
In this course we discuss the purpose of the 5 Is, what each I stands for, and how marketers can use Forrester’s framework to optimise digital customer engagement throughout the user journey. |
95407 | |
| The SAF Model | Digital Strategy | Foundation |
The SAF model is designed to allow you to evaluate strategic options, and in this course we explore the model and how it can be applied to your digital marketing. |
95390 | |
| The STP Model | Digital Strategy | None |
This course explores the three stages of the STP model, segmentation, targeting and positioning, and how they can be used to tailor our marketing activities keeping the focus on our customers. |
95378 | |
| Digital Trends October 2019 | Tools & Trends | Foundation |
|
95295 | |
| Lauterborn 4 Cs of Marketing | General Marketing | Intermediate |
|
95274 | |
| 4 Cs of Marketing Communicatio | Communications | Intermediate |
|
95250 | |
| The Deming Cycle | General Marketing | Intermediate |
|
95244 | |
| Employee Advocacy | Communications | Foundation | How can we leverage our employees and other stakeholders to help achieve our social objectives? This course shows a step by step process for driving employee advocacy and measuring success. | 94852 |