Online Digital Marketing for Teams Course Topics

Module Topics Level Description Id
Marketing Models
The 7Ps
General Marketing Foundation Where should you focus marketing efforts once you have a clear strategy? This module explores how the 7 P’s models can help you evaluate and improve all of your tactical efforts. 87625
Marketing Models
The 7S
General Marketing Foundation How can you plan to manage strategic change effectively? The 7 S Framework highlights key areas we need to consider when implementing strategic change, including a process of digital transformation. 87611
Snapchat for Marketing Social Media Foundation Is Snapchat the right social channel for your audience and how does it work in practice for marketing? Understand the fundamentals of Snapchat and what it can do for you. 87479
Guide to Cookies Digital Strategy Intermediate What are cookies, how can we use them effectively and what are the privacy implications? This course will give you a guide to everything a marketer needs to know. 87473
Digital Trends January 2017 Digital Strategy Foundation In our latest 6 monthly update, we explore a range of updates that will impact your digital activity, including new technologies, social platform changes and changes to Google search. 87336
Content Distribution Content Marketing Intermediate Simply building content and hoping people will find it is no longer an effective strategy. This course helps you build a full content distribution plan as well as setting metrics from the outset. 87344
Search Console Part 1 Analytics & Data Intermediate Google Search Console helps you manage and improve your website to maximise search rankings and the user experience. Walk through each of the core reports and what they mean to you. 87222
Introduction to Agile Working Digital Strategy Intermediate Know your Scrum from your Sprint? An Agile methodology helps us to overcome the limitations of traditional approaches to projects and this course takes you through the core principles. 87216
Social Media Employee Policy Social Media Foundation What is the difference between a social media policy and an employee social media policy? What should it contain and why? This module answers these questions and more. 87025
Mobile Optimised Email Email Marketing Foundation With the majority of emails now being opened on a mobile device, are your campaigns truly mobile optimised? This module walks you through a step by step process to optimisation. 87019
Content Marketing Ideas Content Marketing Foundation Coming up with great ideas for content marketing can make or break your campaigns. We look at some of the best tools to help you come up with great ideas for your content marketing. 86917
AB Testing Usability Foundation Do you know how to get the most from your webpages, social activity and email campaigns? We will walk you through A/B testing techniques that can improve the effectiveness of your campaigns. 86915
Analytics for SEO SEO Intermediate Are you making best use of analytics reports that can help you improve your SEO? This module explores the tools and techniques that will help you improve your search rankings. 86448
Google Display Ads Online Advertising Foundation Google offers a huge range of advertising options beyond pay per click ads. This module shows you how to create effective display ads using Googles Adwords platform. 86442
Tag Manager Analytics & Data Specialist Want to be able to efficiently implement things like advanced analytics and re-targeting without a developer? This module explores the opportunity and advantages of Google Tag Manager. 86331
Introduction to Affiliate Mark Ecommerce Foundation Do you know your affiliates from your merchants and your networks? This module works through the essentials of affiliate marketing and helps us understand how we can drive more ‘pay on conversion' traffic. 86313
Social Outreach Social Media Intermediate How can you amplify your social media efforts to maximise their reach and impact? This module guides you through a step by step process for identifying and managing social influencers and advocates. 86080
Digital Trends July 2016 Tools & Trends Foundation In our latest 6 monthly update, we explore a range of updates that will impact your social media activity and look at some fundamental changes to Twitter, Pinterest and Instagram. 86078
Digital Marketing ROI Digital Strategy Specialist How can you really work out the impact of your digital campaigns? This module shows how we can align our objectives and web analytics to calculate ROI. 85741
Digital Culture Digital Strategy Intermediate Does your organisational culture allow for true digital innovation? This module looks at the close connection between organisational culture and digital success. 85740
Mobile Technologies Mobile Marketing Intermediate Do you know assisted GPS from your low powered Bluetooth? This module explores the mobile technologies that allow us to create great utility and experiences. 85419
Periscope Social Media Foundation Periscope allows us to stream live video and show it live in Twitter. This module walks through the app's core functionality and how to use it effectively. 85409
Content Marketing Measurement Content Marketing Specialist What measures are important when it comes to content marketing? This module will help you understand the different types of measures to consider and introduces more advanced analytics techniques. 85347
Creating Effective Google Adwo PPC Intermediate Pay Per Click ad copy can be the difference between campaign success and failure. Explore a step-by-step process to create successful ad copy maximising CTR and driving your campaign objectives. 85349
Social Media Buy In and Risk Social Media None How can you build social media campaigns, minimise the risk of social disasters and get internal buy-in? This module explores the processes needed to implement risk-mitigated social campaigns. 85268
Keyword Planning for Adwords C PPC None Effective keyword research can be the difference between success and failure for paid search campaigns. This module outlines some tested techniques for building effective keyword plans. 85266
Email Marketing Analytics & Me Email Marketing Intermediate Are you getting the most from your email marketing and do you really understand what your email metrics are telling you? This module explores the opportunities and limitations of email measurement. 84934
Managing Influencers & Outreac Social Media Specialist The difference between good and great social media is often how well we manage social outreach. This module explores simple techniques to amplify our social efforts and improve social campaigns. 84937
Personal Branding with LinkedI Social Media Foundation What impression are you really making online? This module explores the idea of personal branding, how it can help or hinder you, and how LinkedIn is an essential personal branding tool. 84429
Display Advertising Targeting Online Advertising Specialist Do you like being shown online ads again and again after visiting a website? Neither does anybody else. Make use of the latest data based techniques for smart and effective ad targeting. 84363
Social Commerce Ecommerce Foundation With the advent of Buyable Pins and Instagram ads, what does the future of social commerce look like and how will it impact your business? Explore the latest trends in social commerce in this module. 84364
Fundamentals of Ecommerce Ecommerce Foundation What are the key factors to consider when selling online? This module explores the opportunities and challenges of online selling as well as discussing measurement and ecommerce platforms. 83284
Keyword Research Social Media Foundation Is your keyword strategy maximising your content's impact across search and social? This module looks at tools and techniques to get the most out of your content and observes cross channel impact.  83294
Advanced SEO Techniques SEO Specialist

Do you need to take your SEO efforts the next level? This module covers a range of tools and techniques that are essential for any competitive search campaign.

Responsive Site Design Mobile Marketing Intermediate Are you clear on the difference between a responsive and an optimised responsive website? Work through the key considerations and techniques for designing effective responsive websites and user interfaces. 83211
Social Media Social Media Foundation Explore the key trends in social media and learn how to select and achieve best practice in each of the key social channels. 82920
Mobile Site & App Design Mobile Marketing Intermediate Designing mobile optimised apps and sites is becoming essential. This module covers topics like responsive design and the use of web apps. 8237
Mobile Marketing Mobile Marketing Foundation The rapid growth of mobile is impacting all areas of digital marketing. Learn about the key opportunities and how to deliver best practice campaigns. 8235
Google+ In Perspective Social Media Foundation This modules covers the fundamentals of Google+, it's impact on SEO and looks at how it should be part of your social strategy. 8232
Facebook Marketing Social Media Foundation This module looks at Facebook pages and advertising, exploring the options to reach your target audience. 8230
Facebook Advertising Social Media Intermediate Getting engagement with Facebook pages is becoming increasingly difficult. Learn about the different Facebook advertising options and how you can use them effectively. 8228
Email Marketing Email Marketing Foundation Learn how to achieve best practice results by targeting and designing your campaigns effectively. 8226
Effective Online Video Content Marketing Foundation Online video is twenty times more likely to be watched than text content is likely to be read. Explore how to use video in an effective way. 8224
Display Advertising Online Advertising Foundation Learn how targeting and design can achieve effective online advertising, and explore topics like behavioural targeting. 8222
Digital Marketing Strategy Digital Strategy Foundation This module will take you through some of the key trends in digital marketing and factors you should consider when planning your digital campaigns. 8214
Big Data Analytics & Data Intermediate This module will help you understand the concept of Big Data. The key terminology, practical applications and example uses are all explored. 8212
Analytics Step by Step Analytics & Data Foundation Analytics step by step will walk you through the core reports in Google analytics and show you how to use them. 8206
Analytics Analysis Analytics & Data Intermediate This module explores the importance of and the key challenges of making sense of analytics data and looks at topics like Multi-Channel Funnels. 8207
Analytics Analytics & Data Foundation Analytics provides the essential tools for assessing and improving digital campaigns. This module talks through the fundamentals of web analytics. 8208
Writing for Digital Content Marketing Foundation With content and copy being used across multiple devices and channels, this module will guide you through the online writing process. 8194
Using Data to Improve Campaign Analytics & Data Intermediate In this module we explore how web analytics and other forms of data can be used to improve our digital marketing activity. 8192
Usability Testing Usability Foundation Usability testing is an important element of the user-centered design process. This module looks at the customer experience and offers a step by step guide to usability testing. 8188
Twitter In Perspective Social Media Foundation This modules explores the fundamentals of Twitter and looks at how it should be part of your social strategy. It also explores how you can plan to use Twitter effectively. 8186
Twitter Advertising Social Media Intermediate

Twitter offers a range of highly targeted advertising options. This module looks at the core ad types and then explores some advanced options.

Strategic Marketing In Perspec Digital Strategy Intermediate Do you have a clear view on the objectives and strategy of your digital activity? This module will guide you through the fundamentals of strategic marketing and how it to inform our digital activity. 8177
Staying Up To Date With Digita Digital Strategy Intermediate Explore 5 key techniques for improving your knowledge and  stay up to date with the latest developments in the world of digital marketing. 8175
Sourcing Global Digital Statis Digital Strategy Foundation

Keeping up to date with the latest digital marketing statistics can be challenging. This module explores a range of reliable and trustworthy sources.

Social Signals Social Media Intermediate This module explores the increasing importance of social engagement and how this is impacting a wide range of digital channels. 8166
Setting & Measuring Campaign O Digital Strategy Intermediate Setting the right objectives and considering how they will be measured is key to running any successful digital campaign. 8164
SEO & Content Marketing SEO Foundation Understand the importance of content when looking at search optimisation. This module will give hands-on advice and practical tools to maximise your SEO using content. 8156
Search Optimisation Tips and T SEO Intermediate Explore the latest trends & changes in Google. Learn a range of techniques and tools to help you understand the Google algorithm to maximise rankings. 8154
Search Engine Optimisation SEO Foundation Discover the steps in search of keyword research, on-page optimisation and link building. Explores the connection between social and search. 8152
Search Analysis Tools SEO Intermediate With the most commonly used free SEO tool having limitations, this module explores some more advanced commercial SEO tools and what they can do. 8150
Scenario Planning Digital Strategy Intermediate Do you know when to use agencies and what are the risks of outsourcing your social media? This module covers the most common digital marketing scenarios giving your feedback on your choices. 8148
Promoting Mobile Apps Mobile Marketing Intermediate This module will help you make sure your app stands out in the app stores and shows you the common mistakes that can lead to app failure. 8141
Programmatic Advertising Online Advertising Specialist Do you know your SSP from you DMP? 1st Party from 3rd Party data? This module explores Programmatic Advertising and how you can effectively use data to create highly targeted campaigns. 8139
Privacy and Data Analytics & Data Foundation Consumers are increasingly concerned about privacy and how data will be used. Learn key considerations to re-assure and use data in an effective way. 8137
Planning & Channel Selection Digital Strategy Intermediate The Digital Planning module will help you plan and build your digital marketing campaigns. Explore the user journey online and selecting appropriate channels. 8135
Pinterest Social Media Foundation Explore how Pinterest works and how you can take advantage of some its features to make use of this incredibly effective channel. 8133
Personas and The User Journey Digital Strategy Intermediate This module explores persona marketing and user journey mapping and looks at practical ways to combine the two. 8124
Pay Per Click PPC Foundation Discover the steps in search of keyword research, on-page optimisation and link building. Explores the connection between social and search. 8122
Paid Social Media Social Media Intermediate This module explores the paid advertising options within Facebook, Twitter and LinkedIn. We look at best practice and the advertising options available. 8120
Marketing Automation Email Marketing Specialist Marketing automation allows us to focus on the user journey and trigger communications and engagement efficiently. 8118
Managing Social Media Social Media Intermediate This modules covers the core factors that need to be considered when managing social media campaigns, effective social policy and moderation. 8116
LinkedIn Social Media Foundation How can LinkedIn assist you in achieving your business objectives? This module will show you little known features and how to measure LiknedIn's effectiveness as a sales and marketing tool. 8114
Lead Generation Digital Strategy Foundation This module looks the practical considerations we need to take into account when using digital to try and generate new business leads. 8112
Integrated Campaigns Digital Strategy Intermediate Make sure you are maximising the different elements of your campaigns. Understand how online and offline campaigns can work together. 8110
Instagram for Business Social Media Foundation This module looks at how Instagram can be used for business exploring key success factors and analytics. 8108
Hands-On Guide to Podcasting Content Marketing Intermediate

Do you know how many people actually listen to podcasts and why podcasts are growing in popularity again? This module will guide you through a best practice approach to creating a successful podcast.

Guide to YouTube Vlogging Content Marketing Foundation What is Vlogging and how to use it in a business context? This module explores the essential practical considerations for YouTube success. 8093
Google Adwords Campaign Settin PPC Intermediate Do you fully understand the options available when setting up Google PC campaigns? This module walks you though the setup of Adwords campaigns and offers some tips to maximise campaign impact. 8091
Getting More From Twitter Social Media Intermediate How toTwitter audience and increase engagement in a time efficient way? This step by step guide will give you the tools and techniques to get more from Twitter and automate some of your activities. 8089
Ethical Social Media Social Media Foundation

In this module we look at following social media best practice and ethical implementation and how we can maximise transparency.

Email Techniques Email Marketing Intermediate How do you take your email marketing to the next level and achieve better Open and Clickthrough rates? This module explores a range of best practice techniques to improve your results. 8085
Display Advertising Landscape Online Advertising Specialist Covering topics like Real Time Bidding, this module will make the online advertising landscape clear. 8081
Digital Strategy Step by Step Digital Strategy Intermediate

This module guides you through how a traditional planning model like SOSTAC can be used to plan and implement a digital strategy.

Digital Insights Tools Tools & Trends Foundation This module explore a range of tools that give us insights into  a range of digital marketing channels, including social, search and mobile. 8077
Digital Branding Digital Strategy Specialist Most digital marketers know how to measure online campaigns effectiveness, but the brand impact is often not considered. This module explores digital branding, how to measure and assess it. 8075
Content Seeding and Repurposin Content Marketing Intermediate

This module looks at seeding, repurposing, scheduling and publishing content. We also explore measurement solutions.

Content Marketing Tools & Tech Content Marketing Intermediate

This module looks at how we can maximise the impact of our Content Marketing in an increasingly crowded environment, looking at best practice tools and techniques.

Content Marketing Content Marketing Foundation Understand what Content Marketing is, how it can help you achieve your objectives and how you can build an effective Content marketing Strategy. 8069
5 Essential Digital Marketing Digital Strategy Foundation This essential selection of tools is accompanied by the Digital Marketing toolkit, a guide to more than 50 of the most important digital marketing tools and websites. 8067
Content Calendars & Social Out Content Marketing Specialist Learn how to plan an effective and ethical social media outreach plan. Includes a downloadable Content Calendar Template 8044
Avoiding Social Media Disaster Social Media Intermediate This module explores how we can avoid being part of the next big social media disaster and how we can minimise our potential risks. 8042
Advertising on LinkedIn Social Media Intermediate

 This module looks at the different options available when advertising on LinkedIn and explores ROI measurement and best practice tips.

Advanced Paid Search PPC Specialist Google Adwords offers a huge array of advanced targeting, testing and placement options for their advertising platform. This module explores more advanced functionality on Google's paid platform. 8038
Advanced Content Marketing Tec Content Marketing Intermediate With an increasing amount of content online we need to make sure our content offers value. This module focuses on visual content, structured data, as well as content and mobile optimisation. 8036
Advanced Analytics for Content Analytics & Data Specialist

 Using advanced analytics techniques, this module will show you how to go beyond pageviews and see how users have actually engaged with your content.

10 Social Media Tools Tools & Trends Intermediate 10 tools to help you maximise your social media campaigns. Explores topics like managing social media teams, online influence & social engagement. 8032
5 Tools for Digital Efficiency Digital Strategy Foundation The vast range of options and platforms available to digital marketers makes time is our most critical resource. This module explores 5 tools to help you make the most efficient use of your time. 8030
5 Tips to Avoid Social Media D Social Media Intermediate Drawing lessons from previous disasters, we explore practical tools, techniques and processes that will help you avoid social media disasters. 8028
Hands on Guide to Video Produc Content Marketing Specialist Do you know your ISO from your FPS? This module is a hands-on technical guide of what you need to know to get the most from your digital video. 8007
User Journey & Content Strateg Digital Strategy Intermediate Do you fully understand how/why your target audience make buying decisions? This module provides a framework for aligning user journeys with content strategy maximising the impact of your efforts. 8005
Introduction to Usability Usability Foundation Putting the user or customer at the heart of what you do can make a big difference to our business. This module explores usability and key concepts that can improve your digital marketing efforts. 8004
Digital Capability Digital Strategy Intermediate This module explores the key challenges that impact the ability of an organisation to implement digital marketing effectively. 8002
Strategic Insights Digital Strategy Intermediate Do you truly understand your customers and the environment you work in? This module explores why we need strategic insights, where to get them and some of the challenges we will face along the way. 7589
Online Persuasion Techniques Content Marketing Intermediate

Explore some the key tips and techniques that can be used online to drive engagement and conversion from your website visitors.

Tracking Campaign Results Analytics & Data Intermediate This module explores the different techniques for tracking our campaigns and explores tools that can improve tracking and save time. 5657
Social Media Monitoring Social Media Intermediate This module explores the key tools and techniques that can be used to help inform our social media and content plans. 5666
Social Media Measurement Social Media Intermediate Effective measurement of social media needs us to go beyond volume based metrics. Explore how to look at the ROI of your social campaigns. 5658
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