X
| Module | Topics | Level | Description | Id |
|---|---|---|---|---|
| CIM qualification study guide | CIM Qualification | None | Get step-by-step guidance on how you can study for a CIM qualification, including all details of costs, study materials and the assignment process. Start improving your career and get recognised! | 91426 |
| Reporting Dashboards | Analytics & Data | Intermediate | To drive effective campaigns we need data from multiple sources presented in easy to understands ways. Find out how Dashboarding can help you achieve this. | 92437 |
| Digital Loyalty Programmes | Digital Strategy | Intermediate | Drive increased loyalty and revenue from existing customers, as well as encourage new custom. This course explores technologies and techniques to build a successful digital loyalty programme. | 92436 |
| Digital Trends July 2018 | Tools & Trends | Foundation | In our regular update of the latest trends and changes in digital, we look at developments in Augmented Reality, a host of social media platform changes and some new creative video opportunities. | 91350 |
| AI and Chatbots | Usability | Intermediate | What are chatbots and how can they be used within your digital marketing? What is AI and how does it relate to chatbots? This course explores these questions and provides a range of useful resources. | 91351 |
| Digital Marketing Channel Mix | Social Media | Foundation | What is the right combination of digital channels to achieve your business objectives? This course explores the concept of marketing mix and how to apply a measurement based approach to get it right. | 91349 |
| Digital Marketing Organisation | Digital Strategy | Intermediate | Where should digital fit into your organisation and how can it operate in a fast changing environment? This course explores structural options and topics like agile working. | 91348 |
| The Social Media Honeycomb Mod | Digital Strategy | Foundation | The Social Media Honeycomb model is a checklist of considerations for selecting and working with social media channels. Explore the different considerations and how the model can be used in practice. | 91342 |
| Stakeholder Management | Comms | Foundation | Who are the key people that can help your project succeed or fail? Stakeholder management is a process for identifying, analysing and engaging with the most important individuals for your project. | 90840 |