Online Digital Marketing for Teams Course Topics

Digital Marketing Case StudiesDigital MarketingFoundation

Digital marketing is changing quickly and changing the world around us. This course provides some powerful case studies of just how this is happening.

Gantt Chart for Digital MarketDigital StrategyFoundation

Learn how to use Gantt Chart for project management when creating a digital marketing strategy and create an efficient and visual way of displaying tasks that helps with prioritisation.

Core Web VitalsAnalytics & DataSpecialist

Core Web Vitals are a set of metrics that Google uses to judge a web page's overall user experience that impacts SEO. Learn what they are and get instructions for your developer.

Emerging Technology in PracticGeneral MarketingFoundation

This course shows how a range of technologies covered in our Emerging Technology course have been applied in practice in an example industry (healthcare).

Emerging TechnologyGeneral MarketingFoundation

This course explores a range of new technologies that are appearing across a range of industries and covers topics like Blockchain, NFTs, Artificial Intelligence and Augmented Reality.

Personal ProductivityGeneral MarketingFoundation

This course, based around the FIRE Formula, is designed to reflect on and challenge the way you work helping you to achieve better results.

Effective Link BuildingSEOIntermediate
Link building is still an essential element of the major search engine algorithms. This course will give you a step by step guide to the different techniques for building high-quality links.
Porters 5 ForcesDigital StrategyFoundation
Porter's 5 Forces is a simple but powerful tool for understanding the competitiveness of your business environment, and for identifying your strategy's potential profitability.
User Experience and SEOSEOIntermediate
User experience has an ever increasing role in search engine optimisation. Learn how to create a user experience that not only helps your users, but also gets you better search rankings.
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