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| Module | Topics | Level | Description | Id |
|---|---|---|---|---|
| Stakeholder Management | Comms | Foundation | Who are the key people that can will help your project succeed or fail. Stakeholder management is a process for identifying, analysing and engaging with the most important individuals for your project. | 90840 |
| Online Writing Techniques | Content Marketing | Foundation | What are the key techniques to use for effective online writing? This course explores topics such as calls to action, A/B testing as well as SEO and organisational guidelines. | 90838 |
| Writing Online Press Releases | Content Marketing | Foundation | Do online press releases work and what is their role in a noisy and content fuelled digital world? Learn what differentiates success from failure and follow this best practice guide. | 90636 |
| User Journey Mapping | Content Marketing | Foundation | Using personas and user journey maps is the key to an effective digital marketing approach. Learn the core techniques and processes in this step by step approach. | 90634 |
| Stakeholder Mapping | Comms | Foundation | Defining stakeholders is essential for running successful projects, yet mapping is often not a formal part of most projects plans. Learn the core skills of stakeholder mapping to ensure project success. | 90479 |
| Blogger Outreach | Social Media | Foundation | Blogger outreach can amplify your social media efforts and boost your search optimisation. Learn the key steps in building a successful blogger outreach campaigns including identifying influential blogs, managing outreach and measuring success. | 90309 |
| Latest Trends Jan 2018 | Tools & Trends | Foundation | In our latest trends update discover changes to Instagram, Facebook and Twitter, as well as range of new features and changes to Google, plus data technologies you should look out for this year. | 90300 |
| Understanding GDPR | Email Marketing | Foundation | Do you know what GDPR is and how it will impact your business? Find out what you need to do to make sure you are prepared for GDPR in this step by step guide. | 89990 |
| Multi-Channel Funnels | Analytics & Data | Foundation | Multi-Channel Funnels is one of the most important reports in analytics, but it is often overlooked and not understood. Find out out how you can use it to calculate the ROI of your digital activity. | 89988 |