Online Digital Marketing for Teams Course Topics

Module Topics Level Description Id
Understanding GDPR Email Marketing Foundation Do you know what GDPR is and how it will impact your business? Find out what you need to do to make sure you are prepared for GDPR in this step by step guide. 89990
Multi-Channel Funnels Analytics & Data Foundation Multi-Channel Funnels is one of the most important reports in analytics, but it is often overlooked and not understood. Find out out how you can use it to calculate the ROI of your digital activity. 89988
Managing PPC Agencies PPC Foundation What are you getting from your PPC budget and are your campaigns being effectively managed? We look at key steps for effective relationships with PPC agencies, and help to maximise campaign impact. 89783
Data Scraping Analytics & Data Foundation Data scraping tools allow us to collect information from a wide range of sources, to help us with sales, marketing and market insights. Find out how to use these tools and the data they collect. 89781
Managing an SEO Agency SEO Foundation How can you get more from your SEO agency and how do you know if they are doing a good job? This course guides you on our approach to managing SEO agencies and some pitfalls to avoid. 89440
Search Console Part 2 Analytics & Data Intermediate In part 2 of our hands-on course we explore Google's most powerful SEO tookit's features for achieving better search rankings and driving more organic search traffic. 89438
Managing Agencies General Marketing Foundation Using agencies can be a great way to grow you digital capability, but how can you get the most out of the services they provide. This course explores choosing, bridging and working with agencies. 89001
Digital Strategy Models Digital Strategy Foundation "What is the best way to plan your digital activity? This course explore a range of different strategy models and shows how you can ally them to your digital activity. " 88999
Digital Trends July 2017 Tools & Trends Foundation In the latest of our regular updates, we explore the changes in social advertising and paid search, we look at a controversial new feature in Snapchat and how digital channels are impacting each other. 88674
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