Certificate in Digital Marketing Strategy, Tactics and Measurement
This certificate covers the fundamentals and more advanced topics of digital marketing strategy, tactics and measurement. The contents have been mapped against the CIM professional competencies and are based on Target Internet's research into what skills are currently needed in the market.
WHAT IT IS
This Certificate is suitable for marketers in operational, supervisor or management roles who want to develop their practical skills. It is also ideal for people who wish to refresh their understanding of digital, or those returning to marketing after a career break.Fully endorsed and recognised by the Chartered Insitute of Marketing (CIM)
Participants study at their own pace and access the materials unlimited times
No final assignment or exam required
Full access to our Online learning platform
Continuous learner badge
No additional cost
Recognised programme
Our content is the first of it's kind to have been accredited by the Chartered Institute of Marketing (CIM) having been mapped to their professional competencies. Our fully recognised programme takes around 50 hours to complete.
Continuous learner badge
In an effort to recognise on-going learning and to distinguish individual commitment to personal development, continued use of the digital marketing platform (3 hours minimum per month over a minimum of 3 continuous months) will be rewarded with an "on-going learning" badge which will be available via a personalised URL and can be disseminated to your networks.
How long does a participant have to study for the Digital Marketing Strategy, Tactics and Measurement certificate?
On average it takes around 3-6 months to achieve the Digital Marketing Strategy, Tactics and Measurement certificate.
How long does a participant have to study for the ongoing learning badge?
The ongoing learning badge requires that the participant complete at least 3 hours of learning over a continuous period of 3 months. This badge lapses if the participant stops or pauses his/hers learning journey for more than 8 weeks. When the badge is lapsed the participants have to complete courses again for another 3 months before their badge is re-activated.
Do you lose your ongoing learning badge if you’re not active?
Yes, if participant is inactive on the platform for more than 8 weeks they will lose their ongoing learning badge, but if they catch up with their activity before 12 weeks have passed, they can retrieve it. For this they would have to complete 9 hours of learning before the end of week 12.
If participants do not catch up in the 12 week period, they will have to go back to the start by competing 3 hours of learning per month to get a new badge.
Is there an extra cost to achieve the Digital Marketing Strategy, Tactics and Measurement Certificate?
No, this certificate is included in the main membership price.
Is the an exam or assignment to obtain Digital Marketing Strategy, Tactics and Measurement certificate?
No, but participants do need to complete and pass all the courses on the certificate and do all the further reading listed.
What are pre-requisites for the qualification and/or experience level requirements?
There are no pre-requisites to enrol in the Digital Marketing Strategy, Tactics and Measurement certificate.
Pricing for teams
| NUMBER OF USERS | MONTHLY | YEARLY (10% DISCOUNT) |
|---|---|---|
| 1-10 | - | £ 3,000 |
| 11-25 | £ 600 | £ 6,440 |
| 26-50 | £ 1,200 | £ 12,960 |
| 51-100 | £ 2,000 | £ 21,600 |
| 101-150 | £ 2,750 | £ 29,700 |
| 151-200 | £ 3,500 | £ 37,800 |
| 201-250 | £ 4,000 | £ 43,200 |
| 251-300 | £ 4,500 | £ 48,600 |
| 301-500 | £ 5,500 | £ 59,400 |
| 501+ | Please Enquire | Please Enquire |