Certificate in Digital Marketing Strategy, Tactics and Measurement
This certificate covers the fundamentals and more advanced topics of digital marketing strategy, tactics and measurement. The contents have been mapped against the CIM professional competencies and are based on Target Internet's research into what skills are currently needed in the market.
WHAT IT IS
This Certificate is suitable for marketers in operational, supervisory or management roles who want to develop their practical skills. It is also ideal for people who wish to refresh their understanding of digital, or those returning to marketing after a career break.Fully endorsed and recognised by the Chartered Insitute of Marketing (CIM)
Study at your own pace and access the materials unlimited times
No final assignment or exam required
Full access to our online learning platform
Continuous learner badge
No additional cost
Recognised programme
Continuous learner badge
EXAMPLE SCENARIOS
Scenario 1 - Alex
Alex wants to achieve a recognised certificate and to keep up to date in digital marketing. He studies for the Digital Marketing Strategy, Tactics and Measurement certificate over a period of 6 months and then continues to use the platform for 6 months for 1 hour weekly. He is awarded a certificate for the core learning and then an on-going learning badge which will be live for as long as he continues to learn.Costs
| 6 months membership to Target Internet |
£ 135 (billed as 1 payment) |
£ 150 (billed as 6 payments of £25) |
No extra costs, you just pay your chosen subscription fee |
|---|
| 6 months membership to Target Internet |
£ 135 (billed as 1 payment) |
No extra costs, you just pay your chosen subscription fee |
|---|
| 6 months membership to Target Internet |
£ 150 (billed as 6 payments of £25) |
No extra costs, you just pay your chosen subscription fee |
|---|
Scenario 2 - Kate
Kate wants to achieve a recognised digital marketing certificate and keep up to date in digital marketing. She studies for the Digital Marketing Strategy, Tactics and Measurement Certificate over 3 months but then stops using the platform regularly. She is awarded a certificate for the core learning but does not get a live certificate of on-going learning.Costs
| 6 months membership to Target Internet | £ 135 (billed as 1 payment) | £ 150 (billed as 6 payments of £25) | No extra costs, you just pay your chosen subscription fee |
|---|
| 6 months membership to Target Internet | £ 135 (billed as 1 payment) | No extra costs, you just pay your chosen subscription fee |
|---|
| 6 months membership to Target Internet | £ 150 (billed as 6 payments of £25) | No extra costs, you just pay your chosen subscription fee |
|---|
Scenario 3 - Stephen
Stephen wants to achieve a recognised certificate and to keep up to date in digital marketing. He studies for the Digital Marketing Strategy, Tactics and Measurement certificate over a period of 4 months. He then stops using the platform for a while but returns after 2 months and continues to use the platform for 8 months, for 2 hours weekly. He is awarded a certificate for the core learning in the first instance and 3 months after his return to the platform he is awarded an on-going learning badge which will be live for as long as he continues to learn.Costs
| 6 months membership to Target Internet |
£ 135 (billed as 1 payment) |
£ 150 (billed as 6 payments of £25) |
No extra costs, you just pay your chosen subscription fee |
|---|
| 6 months membership to Target Internet |
£ 135 (billed as 1 payment) |
No extra costs, you just pay your chosen subscription fee |
|---|
| 6 months membership to Target Internet |
£ 150 (billed as 6 payments of £25) |
No extra costs, you just pay your chosen subscription fee |
|---|
How long does a participant have to study for the Digital Marketing Strategy, Tactics and Measurement certificate?
On average it takes around 3-6 months to achieve the Digital Marketing Strategy, Tactics and Measurement certificate.
How long does a participant have to study for the ongoing learning badge?
The ongoing learning badge requires that the participant complete at least 3 hours of learning per month, over a continuous period of 3 months. This badge lapses if the participant stops or pauses his/hers learning journey for more than 8 weeks. When the badge is lapsed the participants have to complete courses again for another 3 months before their badge is re-activated.
Do you loose your ongoing learning badge if you’re not active?
Yes, if you are inactive on the platform for more than 8 weeks you will loose your ongoing learning badge, but if you catch up with your activity before 12 weeks have passed, you can retrieve it. For this you would have to complete 9 hours of learning before the end of week 12. If you do not catch up in the 12 week period, you will have to start from the start by competing 3 hours of learning per month to get a new badge.
Is there an extra cost to achieve the Digital Marketing Strategy, Tactics and Measurement Certificate?
Is there an extra cost to achieve the Digital Marketing Strategy, Tactics and Measurement Certificate?
Is the an exam or assignment to obtain Digital Marketing Strategy, Tactics and Measurement certificate?
No, but participants do need to complete and pass all the courses on the certificate and do all the further reading and listed.
What are pre-requisites for the qualification and/or experience level requirements?
There are no pre-requisites to enrol in the Digital Marketing Strategy, Tactics and Measurement certificate.