Online Advertising

 

Online Advertising

Digital Marketing Podcast Episode 292 Display Advertising & The User Journey

Discover how to make more effective use of display advertising to aid the users' journey. We explore what you can do to better measure ...

A marketer’s guide to first-party cookies

What’s the difference between a first-party cookie and a third-party cookie, why is the distinction between the two important for digital marketers, and how can you check which cookies your website is issuing to visitors? Get all the answ...

Digital Marketing Podcast Episode 199- Learn Affiliate Marketing

We speak to a specialist in Affiliate Marketing, Bruce Clayton from Optimus Performance Marketing. We explore what Affiliate Marketing ...

Digital Marketing Podcast Episode 196- Custom Audiences and Retargeting

We explore more effective retargeting. Daniel shares with us how to build better audiences and target your campaign more effectively. ...

Digital Marketing Podcast Episode 180- Creating Engaging Digital Advertising in 2018

Ciaran speaks to Richard Jones, the CEO of digital marketing platform Wayin to discuss some of the challenges marketers face when tryin...

Digital Marketing Podcast Episode 168-What Makes An Effective Video Advertising Campaign?

We explore what makes a great video Ad with a look at Ads from different brands around the globe and work out the key ingredients for s...

The Digital Marketing Podcast Episode 158 Test Everything

Ciaran and Daniel explore the importance of testing everything in your Digital Marketing. We discuss both A/ B testing and Multivariate...

The Digital Marketing Podcast Episode 157 Is Your Ad Experience Good Enough For Your Customers?

Over the last few months, we have noticed some interesting moves from Google who have taken some steps to try and encourage advertisers...

How Good is Your Customer Ad Experience?

We explore recent updates Google have made that encourage better ad experiences for online users. Is your brand's Ad experience worthy ...
Interested in Digital Marketing Elearning - Start Free 30 Day Trial >