Online Advertising

 

Online Advertising

Digital Marketing Guide to Cookies

Love ‘em or hate ‘em, web cookies play an essential role in the machinery of digital marketing. They help us to reach the right customers, to see which parts of websites are in need of some TLC, and to gauge whether or not you really sh...

Shop Visits Conversions & Location Extensions Added to Google AdWords

Google AdWords has been kitted out with a set of new features, designed to “close the loop” between digital advertising and high street conversions. In an announcement posted on the AdWords blog, Google’s VP of Display and Video Ad...

Retargeting Techniques That Work

For people arriving in the ecommerce industry after working in bricks-and-mortar retail, online conversion rates must come as quite a shock. If your online shop is doing relatively well, somewhere around 2% of visitors to your site will con...

Digital Marketing Podcast Episode 134 - Exploring Programatic Advertising at Scale with Adobe

Ciaran talks to Pete Kluge from Adobe about Programatic Advertising and the movements and growth within the industry. With industry experts predicting 20 Billion spend on programatic, the industry is growing at a phenomenal rate. Pete walks...

Facebook Audience Network Ads to Be Delivered To Non-users

The VP of Facebook’s Ads and Business Platform, Andrew Bosworth, has taken to the social network’s blog to announce an expansion of the Facebook Audience Network – the service used by advertisers to extend their Facebook advertising c...

YouTube for Brands: What is Google Preferred?

YouTube’s 5th annual Brandcast offered high end advertisers the world over some juicy food for thought. The video-sharing supremos used their moment in the limelight to announce a raft of changes to Google Preferred – the premium ser...

New Bing Ads Extensions Launch Worldwide

Callouts and reviews went live last week Bing Ads have revamped their ad extension offering – and aped market leaders Google AdWords – by adding callout and review extension functionality to search campaigns and ads. The new extensions...

Digital Marketing Podcast Episode 128 - Disruptive Ad Targeting Techniques

Disruptive Ad Targeting Techniques Daniel and Ciaran discuss some of the new targeting options available to marketers on Google Adwords, Facebook and other social platforms and the creative ways they can be used to reach the right audience...

Digital Marketing Podcast Episode 124 - What is Programmatic advertising?

Daniel talks us through what Programmatic Advertising is and tells us how the technologies and three letter acronyms all work! Understand some of the latest advances and jargon used in display advertising on various advertising networks...
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