Online Advertising

 

Online Advertising

A Practical Guide to Using Snapchat for Marketing

Snapchat’s yearly ad revenue trailed Facebook’s $26bn to $366.69mn in 2016. You might reasonably see this as an indicator that brands don’t yet regard Snapchat as a viable channel – but our question is: are those brands right to fee...

What is Google Doing to Stop Ads Showing Where They Shouldnt?

We’re currently amid a peculiar moment in internet history: a bumpy spell for Google. Blue-chip brands the world over have been hitting pause on their YouTube advertising campaigns after learning their ads have appeared, on-occasion, alon...

Digital Marketing Guide to Cookies

Love ‘em or hate ‘em, web cookies play an essential role in the machinery of digital marketing. They help us to reach the right customers, to see which parts of websites are in need of some TLC, and to gauge whether or not you really sh...

Shop Visits Conversions & Location Extensions Added to Google AdWords

Google AdWords has been kitted out with a set of new features, designed to “close the loop” between digital advertising and high street conversions. In an announcement posted on the AdWords blog, Google’s VP of Display and Video Ad...

Retargeting Techniques That Work

For people arriving in the ecommerce industry after working in bricks-and-mortar retail, online conversion rates must come as quite a shock. If your online shop is doing relatively well, somewhere around 2% of visitors to your site will con...

Digital Marketing Podcast Episode 134 - Exploring Programatic Advertising at Scale with Adobe

Ciaran talks to Pete Kluge from Adobe about Programatic Advertising and the movements and growth within the industry. With industry experts predicting 20 Billion spend on programatic, the industry is growing at a phenomenal rate. Pete walks...

Facebook Audience Network Ads to Be Delivered To Non-users

The VP of Facebook’s Ads and Business Platform, Andrew Bosworth, has taken to the social network’s blog to announce an expansion of the Facebook Audience Network – the service used by advertisers to extend their Facebook advertising c...

YouTube for Brands: What is Google Preferred?

YouTube’s 5th annual Brandcast offered high end advertisers the world over some juicy food for thought. The video-sharing supremos used their moment in the limelight to announce a raft of changes to Google Preferred – the premium ser...

New Bing Ads Extensions Launch Worldwide

Callouts and reviews went live last week Bing Ads have revamped their ad extension offering – and aped market leaders Google AdWords – by adding callout and review extension functionality to search campaigns and ads. The new extensions...
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