Online Advertising

 

Online Advertising

Digital Marketing Podcast Episode 199- Learn Affiliate Marketing

We speak to a specialist in Affiliate Marketing, Bruce Clayton from Optimus Performance Marketing. We explore what Affiliate Marketing ...

Digital Marketing Podcast Episode 196- Custom Audiences and Retargeting

We explore more effective retargeting. Daniel shares with us how to build better audiences and target your campaign more effectively. ...

Digital Marketing Podcast Episode 180- Creating Engaging Digital Advertising in 2018

Ciaran speaks to Richard Jones, the CEO of digital marketing platform Wayin to discuss some of the challenges marketers face when tryin...

Digital Marketing Podcast Episode 168-What Makes An Effective Video Advertising Campaign?

We explore what makes a great video Ad with a look at Ads from different brands around the globe and work out the key ingredients for s...

The Digital Marketing Podcast Episode 158 Test Everything

Ciaran and Daniel explore the importance of testing everything in your Digital Marketing. We discuss both A/ B testing and Multivariate...

The Digital Marketing Podcast Episode 157 Is Your Ad Experience Good Enough For Your Customers?

Over the last few months, we have noticed some interesting moves from Google who have taken some steps to try and encourage advertisers...

How Good is Your Customer Ad Experience?

We explore recent updates Google have made that encourage better ad experiences for online users. Is your brand's Ad experience worthy ...

A Practical Guide to Using Snapchat for Marketing

Snapchat’s yearly ad revenue trailed Facebook’s $26bn to $366.69mn in 2016. You might reasonably see this as an indicator that brands don’t yet regard Snapchat as a viable channel – but our question is: are those brands right to fee...

What is Google Doing to Stop Ads Showing Where They Shouldnt?

We’re currently amid a peculiar moment in internet history: a bumpy spell for Google. Blue-chip brands the world over have been hitting pause on their YouTube advertising campaigns after learning their ads have appeared, on-occasion, alon...
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