Online Advertising

 

Online Advertising

The Digital Marketing Podcast Episode 158 Test Everything

Ciaran and Daniel explore the importance of testing everything in your Digital Marketing. We discuss both A/ B testing and Multivariate...

The Digital Marketing Podcast Episode 157 Is Your Ad Experience Good Enough For Your Customers?

Over the last few months, we have noticed some interesting moves from Google who have taken some steps to try and encourage advertisers...

How Good is Your Customer Ad Experience?

We explore recent updates Google have made that encourage better ad experiences for online users. Is your brand's Ad experience worthy ...

A Practical Guide to Using Snapchat for Marketing

Snapchat’s yearly ad revenue trailed Facebook’s $26bn to $366.69mn in 2016. You might reasonably see this as an indicator that brands don’t yet regard Snapchat as a viable channel – but our question is: are those brands right to fee...

What is Google Doing to Stop Ads Showing Where They Shouldnt?

We’re currently amid a peculiar moment in internet history: a bumpy spell for Google. Blue-chip brands the world over have been hitting pause on their YouTube advertising campaigns after learning their ads have appeared, on-occasion, alon...

Digital Marketing Guide to Cookies

Love ‘em or hate ‘em, web cookies play an essential role in the machinery of digital marketing. They help us to reach the right customers, to see which parts of websites are in need of some TLC, and to gauge whether or not you really sh...

Shop Visits Conversions & Location Extensions Added to Google AdWords

Google AdWords has been kitted out with a set of new features, designed to “close the loop” between digital advertising and high street conversions. In an announcement posted on the AdWords blog, Google’s VP of Display and Video Ad...

Retargeting Techniques That Work

For people arriving in the ecommerce industry after working in bricks-and-mortar retail, online conversion rates must come as quite a shock. If your online shop is doing relatively well, somewhere around 2% of visitors to your site will con...

Digital Marketing Podcast Episode 134 - Exploring Programatic Advertising at Scale with Adobe

Ciaran talks to Pete Kluge from Adobe about Programatic Advertising and the movements and growth within the industry. With industry experts predicting 20 Billion spend on programatic, the industry is growing at a phenomenal rate. Pete walks...
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