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WHAT IS THE ANALYTICS AND DATA COURSE?
Not only can we train your team in how to measure your digital activity, we can also help you to develop a digital marketing measurement framework and align this with your digital strategy.

This course introduces the key concepts and techniques that will enable attendees to monitor, analyse and improve their websites, content and digital campaigns.

Focusing on Google Analytics, the course will allow attendees to make sense of the wide range of reports available and to understand what can be done with the data. Taking a practical approach, the course provides a straightforward view of how analytics and web measurement can help improve the user experience and business objectives.

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