The course is a hands-on guide to social media. It explores how social media is an essential element of any successful marketing activity, and demonstrates how appropriate measurement techniques can help judge the impact of these campaigns.

The course also covers a range of tools and techniques that can help attendees to manage the time they commit to social media most effectively.
Delegates will leave with practical knowledge of how to help plan, implement and optimise social media activity. Online tools and reference materials are highlighted throughout, ensuring that delegates leave with solid, hands-on knowledge that they can implement immediately.