Module Topics Level Description Id
Hosting a Podcast Content Marketing Foundation
Learn how and where to host your podcast, measure episode performance and audience engagement, grow your audience reach and monetise your content.
The Glue Project Social Media Foundation
This course introduces the principles of GLUE - a guide to building and managing online communities and the different life stages a community goes through.
Search Console Analytics & Data Intermediate
Google Search Console helps you manage and improve your website to maximise search rankings and the user experience. Walk through each of the core reports and what they mean to you.
Instagram Social Media Foundation
This course looks at how Instagram can be used for business exploring key success factors and analytics.
Keyword Planning for Google Ad PPC Intermediate

Effective keyword research can be the difference between success and failure for paid search campaigns. This module outlines some tested techniques for building effective keyword plans.

Google Ads Campaign Settings PPC Foundation

Do you fully understand the options available when setting up Google PPC campaigns? This module walks you though the setup of Google Ads campaigns and offers some tips to maximise campaign impact.

Creating Effective Google Ads PPC Intermediate

Pay Per Click ad copy can be the difference between campaign success and failure. Explore a step-by-step process to create successful ad copy maximising CTR and driving your campaign objectives.

Digital Trends January 2020 Tools & Trends Foundation

What are the major trends for digital marketing in 2020? In this course we’ll explore what you need to consider when planning you strategy for the year ahead.

Forresters 5 Is of Digital Eng Digital Strategy Foundation

In this course we discuss the purpose of the 5 Is, what each I stands for, and how marketers can use Forrester’s framework to optimise digital customer engagement throughout the user journey.

The SAF Model Digital Strategy Foundation

The SAF model is designed to allow you to evaluate strategic options, and in this course we explore the model and how it can be applied to your digital marketing.

The STP Model Digital Strategy None

This course explores the three stages of the STP model, segmentation, targeting and positioning, and how they can be used to tailor our marketing activities keeping the focus on our customers.

Digital Trends October 2019 Tools & Trends Foundation
What key trends can you expect in the coming months and what new tools and techniques are now available?  Our latest course will update you on these tools, techniques and trends.
Lauterborn 4 Cs of Marketing General Marketing Intermediate
Lauterborn’s 4 Cs of marketing and business strategy framework, in this course we cover the theory behind each of the 4 Cs, and how they work together as a marketing mix model.
4 Cs of Marketing Communicatio Communications Intermediate
This course explores the 4 Cs of marketing communications and then moves on to look at how the 4 Cs of marketing communications can be used in practice.
The Deming Cycle General Marketing Intermediate
The Deming Cycle can help improve lots of different aspects of how marketers work, from marketing workflow to team structure and the tactics used with specific marketing channels such as social media.
Employee Advocacy Communications Foundation How can we leverage our employees and other stakeholders to help achieve our social objectives? This course shows a step by step process for driving employee advocacy and measuring success. 94852
Social Customer Service Social Media Foundation What role does social media play in customer service and how can we offer great customer service online? This course explores the tools, techniques and best practice of social customer service. 94636
SEO Friendly Content Writing Digital Strategy Foundation How can you write content to stand the best chance of ranking in the major search engines? This course will show you how to write great content that can rank well. 94630
Creating a Podcast Content Marketing Foundation Podcasts are rapidly growing in popularity and offer an opportunity to engage with your audience in a completely different way. Learn how to create your own podcast with this course. 94620
Personalisation Email Marketing Intermediate

This course explores how personalisation can be used to get engagement with our content, help our target audience and drive business objectives as well as cover the technology we need to achieve it.

The Ansoff Matrix Digital Strategy Intermediate

What the best way to grow your business and what are the risks involved in different approaches you may take? The Ansoff matrix helps to analyse possible strategies and what level of risk is involved.

RACE Framework Digital Strategy Foundation

The RACE model is a strategy planning model widely used and respected in digital marketing. This course introduces the model and highlights key resources to use the framework in your planning. 

McKinsey Consumer Decision Jou Digital Strategy Intermediate Why is the consumer journey no longer a linear one and how are really making buying decisions? The Consumer Decision Journey from McKinsey shows us a way of considering how consumers make their choices. 93796
Digital Trends January 2019 Tools & Trends Foundation What should you be looking out for in the coming months and what are other organisations working on? In our regular trends update we take a look at the key digital marketing trends. 93794
SWOT and TOWS Analysys General Marketing Foundation SWOT is a useful technique for understanding strengths and weaknesses, for identifying the opportunities open to you and threats you face. TOWS takes this further allowing you use it to build plans. 93139
Pestel Analysis General Marketing Foundation What external factors can impact our ability to implement a digital strategy? PESTEL is a framework that can help analyse the external environment or organisation where a strategy will be delivered. 93132
Editing Movies on your Phone Content Marketing Foundation Editing and sequencing video well is critical to how professional and effective our videos are. We guide you through core techniques and functionality that will help you create successful videos. 92784
Making Films With iPhone Content Marketing Foundation Creating high quality videos with the devices we carry everyday has never been easier. Learn some core techniques that will allow you to create professional looking video with the minimum of effort. 92778
Reporting Dashboards Analytics & Data Intermediate To drive effective campaigns we need data from multiple sources presented in easy to understands ways. Find out how Dashboarding can help you achieve this. 92437
Digital Loyalty Programmes Digital Strategy Intermediate Drive increased loyalty and revenue from existing customers, as well as encourage new custom. This course explores technologies and techniques to build a successful digital loyalty programme. 92436
Digital Trends July 2018 Tools & Trends Foundation In our regular update of the latest trends and changes in digital, we look at developments in Augmented Reality, a host of social media platform changes and some new creative video opportunities. 91350
AI and Chatbots Usability Intermediate What are chatbots and how can they be used within your digital marketing? What is AI and how does it relate to chatbots? This course explores these questions and provides a range of useful resources. 91351
Digital Marketing Channel Mix Social Media Foundation What is the right combination of digital channels to achieve your business objectives? This course explores the concept of marketing mix and how to apply a measurement based approach to get it right. 91349
Digital Marketing Organisation Digital Strategy Intermediate Where should digital fit into your organisation and how can it operate in a fast changing environment? This course explores structural options and topics like agile working.  91348
The Social Media Honeycomb Mod Digital Strategy Foundation The Social Media Honeycomb model is a checklist of considerations for selecting and working with social media channels. Explore the different considerations and how the model can be used in practice. 91342
Stakeholder Management Communications Foundation Who are the key people that can help your project succeed or fail? Stakeholder management is a process for identifying, analysing and engaging with the most important individuals for your project. 90840
Online Writing Techniques Content Marketing Foundation What are the key techniques to use for effective online writing? This course explores topics such as calls to action, A/B testing as well as SEO and organisational guidelines. 90838
Writing Online Press Releases Content Marketing Foundation Do online press releases work and what is their role in a noisy and content fuelled digital world? Learn what differentiates success from failure and follow this best practice guide. 90636
User Journey Mapping Content Marketing Foundation Using personas and user journey maps is the key to an effective digital marketing approach. Learn the core techniques and processes in this step by step approach. 90634
Stakeholder Mapping Communications Foundation Defining stakeholders is essential for running successful projects, yet mapping is often not a formal part of most projects plans. Learn the core skills of stakeholder mapping to ensure project success. 90479
Blogger Outreach Social Media Foundation Blogger outreach can amplify your social media efforts and boost your search optimisation. Learn the key steps in building a successful blogger outreach campaigns including identifying influential blogs, managing outreach and measuring success. 90309
Latest Trends Jan 2018 Tools & Trends Foundation In our latest trends update discover changes to Instagram, Facebook and Twitter, as well as range of new features and changes to Google, plus data technologies you should look out for this year. 90300
Understanding GDPR Email Marketing Foundation Do you know what GDPR is and how it will impact your business? Find out what you need to do to make sure you are prepared for GDPR in this step by step guide. 89990
Multi-Channel Funnels Analytics & Data Foundation Multi-Channel Funnels is one of the most important reports in analytics, but it is often overlooked and not understood. Find out out how you can use it to calculate the ROI of your digital activity. 89988
Managing PPC Agencies PPC Foundation What are you getting from your PPC budget and are your campaigns being effectively managed? We look at key steps for effective relationships with PPC agencies, and help to maximise campaign impact. 89783
Data Scraping Analytics & Data Foundation Data scraping tools allow us to collect information from a wide range of sources, to help us with sales, marketing and market insights. Find out how to use these tools and the data they collect. 89781
Digital Capability Tool Digital Strategy Foundation Use this tool to assess and analyse the 10 core areas of digital capability within your organisation that lead to digital success. 88368
Managing an SEO Agency SEO Foundation How can you get more from your SEO agency and how do you know if they are doing a good job? This course guides you on our approach to managing SEO agencies and some pitfalls to avoid. 89440
Managing Agencies General Marketing Foundation Using agencies can be a great way to grow you digital capability, but how can you get the most out of the services they provide. This course explores choosing, bridging and working with agencies. 89001
Digital Strategy Models Digital Strategy Foundation "What is the best way to plan your digital activity? This course explore a range of different strategy models and shows how you can ally them to your digital activity. " 88999
Digital Trends July 2017 Tools & Trends Foundation In the latest of our regular updates, we explore the changes in social advertising and paid search, we look at a controversial new feature in Snapchat and how digital channels are impacting each other. 88674
Tone of Voice Communications Foundation Understanding what our brand stands for is at the core of effective communications and can be the difference between success and a crisis. Explore key considerations and elements of an effective tone of voice. 88755
Media Handling Communications Foundation Understand the motivation and objectives of the media can helps to manage media relationships effectively. Avoid the common mistakes and build positive media relationships with the hanbds-on guidance in this course. 88754
Events Management Communications Foundation Events are a great opportunity to driving our communication agendas and creating engagement, but poor event management can do more damage than good. Learn how to run successful events and how to avoid common pitfalls. 88753
Print Photography Communications Foundation What are the risks of using stock photography? How can you manage a photo-shoot professionally and efficiently? All these questions and more are answered in this highly practical course. 88756
Evaluating Offline Communicati Communications Foundation How can we understand what impact activities like print advertising, PR and events have on our bottom line? This course explores what we should measure and the connection between online metrics and offline activity. 88668
Visual Engagement Communications Foundation What kind of images work and how do they impact the results of our campaigns? This course explores the core elements of visual communications and how they can drive our communication objectives. 88696
Acting as a Spokesperson Communications Foundation What are the key skills and requirements for being great spokesperson? What are the risks and potential pitfalls? This course explores this challenging role and offers a step by step approach for preparing for the role. 88700
Crisis Management Communications Foundation Crisis management is all about preventing issues, accident and emergencies from becoming a crisis but managing when they do. This course covers core steps in preventing, managing and fixing a communications crisis. 88698
Landing Page Optimisation Usability Foundation We focus on driving more traffic to our websites, but are we getting the most from the traffic we deliver? Explore straight forward techniques to get more from your landing pages. 88380
Twitter Optimisation and Analy Social Media Intermediate How many times a day should you Tweet? At what time of day? What are the best topics to Tweet about? This online course answers these questions and more to make sure you maximise the impact of your Tweets. 88215
Social Selling Social Media Foundation How we buy products and services has changed, so have we changed how we sell? Social selling is a new approach to selling that embraces the opportunities of social media to build relationships and our sales funnels. 88210
Email Marketing Tips and Targe Email Marketing Intermediate Email marketing still shows as giving one of the best ROI's of all digital channels, yet the market is changing quickly. Learn the latest tips and targeting techniques. 91375
Writing Effective Titles and H Content Marketing Foundation Well written titles have a huge impact on the success of your content. This course guides you through what works, what doesn't, and how to get the most from every piece you produce. 88091
Digital Psychology Usability Intermediate Why do people click on a particular article or choose to buy a particular product? This course introduces digital psychology and walks you through a series of cognitive biases you can use to drive your desired outcomes. 88087
Marketing Models: The 7Ps General Marketing Foundation Where should you focus marketing efforts once you have a clear strategy? This module explores how the 7 P’s models can help you evaluate and improve all of your tactical efforts. 87625
Marketing Models The 7S General Marketing Foundation How can you plan to manage strategic change effectively? The 7 S Framework highlights key areas we need to consider when implementing strategic change, including a process of digital transformation. 87611
Snapchat for Marketing Social Media Foundation Is Snapchat the right social channel for your audience and how does it work in practice for marketing? Understand the fundamentals of Snapchat and what it can do for you. 87479
Guide to Cookies Digital Strategy Intermediate What are cookies, how can we use them effectively and what are the privacy implications? This course will give you a guide to everything a marketer needs to know. 87473
Digital Trends January 2017 Tools & Trends Foundation In our latest 6 monthly update, we explore a range of updates that will impact your digital activity, including new technologies, social platform changes and changes to Google search. 87336
Content Distribution Content Marketing Intermediate Simply building content and hoping people will find it is no longer an effective strategy. This course helps you build a full content distribution plan as well as setting metrics from the outset. 87344
Introduction to Agile Working Digital Strategy Intermediate Know your Scrum from your Sprint? An Agile methodology helps us to overcome the limitations of traditional approaches to projects and this course takes you through the core principles. 87216
Social Media Employee Policy Social Media Foundation What is the difference between a social media policy and an employee social media policy? What should it contain and why? This module answers these questions and more. 87025
Mobile Optimised Email Mobile Marketing Foundation With the majority of emails now being opened on a mobile device, are your campaigns truly mobile optimised? This module walks you through a step by step process to optimisation. 87019
Content Marketing Ideas Content Marketing Foundation Coming up with great ideas for content marketing can make or break your campaigns. We look at some of the best tools to help you come up with great ideas for your content marketing. 86917
AB Testing Usability Foundation Do you know how to get the most from your webpages, social activity and email campaigns? We will walk you through A/B testing techniques that can improve the effectiveness of your campaigns. 86915
Analytics for SEO SEO Intermediate Are you making best use of analytics reports that can help you improve your SEO? This module explores the tools and techniques that will help you improve your search rankings. 86448
Google Display Ads Online Advertising Foundation Google offers a huge range of advertising options beyond pay per click ads. This course shows you how to create effective display ads using Googles Ads platform. 86442
Tag Manager Analytics & Data Specialist Want to be able to efficiently implement things like advanced analytics and re-targeting without a developer? This module explores the opportunity and advantages of Google Tag Manager. 86331
Introduction to Affiliate Mark Ecommerce Foundation Do you know your affiliates from your merchants and your networks? This module works through the essentials of affiliate marketing and helps us understand how we can drive more ‘pay on conversion' traffic. 86313
Social Outreach Social Media Intermediate How can you amplify your social media efforts to maximise their reach and impact? This module guides you through a step by step process for identifying and managing social influencers and advocates. 86080
Digital Trends July 2016 Tools & Trends Foundation In our latest 6 monthly update, we explore a range of updates that will impact your social media activity and look at some fundamental changes to Twitter, Pinterest and Instagram. 86078
Digital Marketing ROI Digital Strategy Specialist How can you really work out the impact of your digital campaigns? This module shows how we can align our objectives and web analytics to calculate ROI. 85741
Digital Culture Digital Strategy Intermediate Does your organisational culture allow for true digital innovation? This module looks at the close connection between organisational culture and digital success. 85740
Mobile Technologies Mobile Marketing Intermediate Do you know assisted GPS from your low powered Bluetooth? This module explores the mobile technologies that allow us to create great utility and experiences. 85419
Periscope Social Media Foundation Periscope allows us to stream live video and show it live in Twitter. This module walks through the app's core functionality and how to use it effectively. 85409
Content Marketing Measurement Content Marketing Specialist What measures are important when it comes to content marketing? This module will help you understand the different types of measures to consider and introduces more advanced analytics techniques. 85347
Social Media Buy In and Risk Social Media Intermediate How can you build social media campaigns, minimise the risk of social disasters and get internal buy-in? This module explores the processes needed to implement risk-mitigated social campaigns. 85268
Email Marketing Analytics & Me Email Marketing Intermediate Are you getting the most from your email marketing and do you really understand what your email metrics are telling you? This module explores the opportunities and limitations of email measurement. 84934
Managing Social Media Outreach Social Media Specialist The difference between good and great social media is often how well we manage social outreach. This module explores simple techniques to amplify our social efforts and improve social campaigns. 84937
Personal Branding with LinkedI Social Media Foundation What impression are you really making online? This module explores the idea of personal branding, how it can help or hinder you, and how LinkedIn is an essential personal branding tool. 84429
Display Advertising Targeting Online Advertising Specialist Do you like being shown online ads again and again after visiting a website? Neither does anybody else. Make use of the latest data based techniques for smart and effective ad targeting. 84363
Social Commerce Social Media Foundation With the advent of Buyable Pins and Instagram ads, what does the future of social commerce look like and how will it impact your business? Explore the latest trends in social commerce in this module. 84364
Fundamentals of Ecommerce Ecommerce Foundation What are the key factors to consider when selling online? This module explores the opportunities and challenges of online selling as well as discussing measurement and ecommerce platforms. 83284
Keyword Research Social Media Foundation Is your keyword strategy maximising your content's impact across search and social? This module looks at tools and techniques to get the most out of your content and observes cross channel impact. 83294
Advanced SEO Techniques SEO Specialist

Do you need to take your SEO efforts the next level? This module covers a range of tools and techniques that are essential for any competitive search campaign.

Responsive Site Design Mobile Marketing Intermediate Are you clear on the difference between a responsive and an optimised responsive website? Work through the key considerations and techniques for designing effective responsive websites and user interfaces. 83211
Social Media Social Media Foundation Explore the key trends in social media and learn how to select and achieve best practice in each of the key social channels. 82920
Mobile Site & App Design Mobile Marketing Intermediate Designing mobile optimised apps and sites is becoming essential. This module covers topics like responsive design and the use of web apps. 8237
Mobile Marketing Mobile Marketing Foundation The rapid growth of mobile is impacting all areas of digital marketing. Learn about the key opportunities and how to deliver best practice campaigns. 8235
Facebook Marketing Social Media Foundation This module looks at Facebook pages and advertising, exploring the options to reach your target audience. 8230
Facebook Advertising Social Media Intermediate Getting engagement with Facebook pages is becoming increasingly difficult. Learn about the different Facebook advertising options and how you can use them effectively. 8228
Email Marketing Email Marketing Foundation Learn how to achieve best practice results by targeting and designing your campaigns effectively. 8226
Effective Online Video Content Marketing Foundation Online video is twenty times more likely to be watched than text content is likely to be read. Explore how to use video in an effective way. 8224
Display Advertising Online Advertising Foundation Learn how targeting and design can achieve effective online advertising, and explore topics like behavioural targeting. 8222
Digital Marketing Strategy Digital Strategy Foundation This module will take you through some of the key trends in digital marketing and factors you should consider when planning your digital campaigns. 8214
Big Data Analytics & Data Intermediate This module will help you understand the concept of Big Data. The key terminology, practical applications and example uses are all explored. 8212
Analytics Step by Step Analytics & Data Foundation Analytics step by step will walk you through the core reports in Google analytics and show you how to use them. 8206
Analytics Analysis Analytics & Data Intermediate This module explores the importance of and the key challenges of making sense of analytics data and looks at topics like Multi-Channel Funnels. 8207
Analytics Analytics & Data Foundation Analytics provides the essential tools for assessing and improving digital campaigns. This module talks through the fundamentals of web analytics. 8208
Writing for Digital Usability Foundation With content and copy being used across multiple devices and channels, this module will guide you through the online writing process. 8194
Using Data to Improve Campaign Analytics & Data Intermediate In this module we explore how web analytics and other forms of data can be used to improve our digital marketing activity. 8192
Usability Testing Usability Foundation Usability testing is an important element of the user-centered design process. This module looks at the customer experience and offers a step by step guide to usability testing. 8188
Twitter In Perspective Social Media Foundation This modules explores the fundamentals of Twitter and looks at how it should be part of your social strategy. It also explores how you can plan to use Twitter effectively. 8186
Twitter Advertising Social Media Intermediate

Twitter offers a range of highly targeted advertising options. This module looks at the core ad types and then explores some advanced options.

Strategic Marketing In Perspec Digital Strategy Intermediate Do you have a clear view on the objectives and strategy of your digital activity? This module will guide you through the fundamentals of strategic marketing and how it to inform our digital activity. 8177
Staying Up To Date With Digita Tools & Trends Intermediate Explore 5 key techniques for improving your knowledge and  stay up to date with the latest developments in the world of digital marketing. 8175
Sourcing Global Digital Statis Tools & Trends Foundation

Keeping up to date with the latest digital marketing statistics can be challenging. This module explores a range of reliable and trustworthy sources.

Social Signals Social Media Intermediate This module explores the increasing importance of social engagement and how this is impacting a wide range of digital channels. 8166
Setting & Measuring Campaign O Digital Strategy Intermediate Setting the right objectives and considering how they will be measured is key to running any successful digital campaign. Understand how you can align your business objectives and online goals. 8164
SEO & Content Marketing SEO Foundation Understand the importance of content when looking at search optimisation. This module will give hands-on advice and practical tools to maximise your SEO using content. 8156
Search Optimisation Tips and T SEO Intermediate Explore the latest trends & changes in Google. Learn a range of techniques and tools to help you understand the Google algorithm to maximise rankings. 8154
Search Engine Optimisation SEO Foundation Discover the steps in search of keyword research, on-page optimisation and link building. Explores the connection between social and search. 8152
Search Analysis Tools SEO Intermediate With the most commonly used free SEO tool having limitations, this module explores some more advanced commercial SEO tools and what they can do. 8150
Scenario Planning Digital Strategy Intermediate Do you know when to use agencies and what are the risks of outsourcing your social media? This module covers the most common digital marketing scenarios giving your feedback on your choices. 8148
Promoting Mobile Apps Mobile Marketing Intermediate This module will help you make sure your app stands out in the app stores and shows you the common mistakes that can lead to app failure. 8141
Programmatic Advertising Online Advertising Specialist Do you know your SSP from you DMP? 1st Party from 3rd Party data? This module explores Programmatic Advertising and how you can effectively use data to create highly targeted campaigns. 8139
Privacy and Data Analytics & Data Foundation Consumers are increasingly concerned about privacy and how data will be used. Learn key considerations to re-assure and use data in an effective way. 8137
Planning & Channel Selection Digital Strategy Intermediate The Digital Planning module will help you plan and build your digital marketing campaigns. Explore the user journey online and selecting appropriate channels. 8135
Pinterest Social Media Foundation Explore how Pinterest works and how you can take advantage of some its features to make use of this incredibly effective channel. 8133
Personas and The User Journey Usability Intermediate This module explores persona marketing and user journey mapping and looks at practical ways to combine the two. 8124
Pay Per Click PPC Foundation Pay Per Click advertising offers the opportunity to drive immediate and qualified website traffic. Learn how to run effective campaigns. 8122
Paid Social Media Social Media Intermediate This module explores the paid advertising options within Facebook, Twitter and LinkedIn. We look at best practice and the advertising options available. 8120
Marketing Automation Email Marketing Specialist This course looks at how marketing automation can allow us to focus on the user journey and trigger communications and engagement efficiently. 8118
Managing Social Media Social Media Intermediate This modules covers the core factors that need to be considered when managing social media campaigns, effective social policy and moderation. 8116
LinkedIn Social Media Foundation How can LinkedIn assist you in achieving your business objectives? This module will show you little known features and how to measure LiknedIn's effectiveness as a sales and marketing tool. 8114
Lead Generation Digital Strategy Foundation This module looks the practical considerations we need to take into account when using digital to try and generate new business leads. 8112
Integrated Campaigns Digital Strategy Intermediate Make sure you are maximising the different elements of your campaigns. Understand how online and offline campaigns can work together. 8110
Hands-On Guide to Podcasting Content Marketing Intermediate

Do you know how many people actually listen to podcasts and why podcasts are growing in popularity again? This module will guide you through a best practice approach to creating a successful podcast.

Guide to YouTube Vlogging Content Marketing Foundation What is Vlogging and how to use it in a business context? This module explores the essential practical considerations for YouTube success. 8093
Getting More From Twitter Social Media Intermediate How toTwitter audience and increase engagement in a time efficient way? This step by step guide will give you the tools and techniques to get more from Twitter and automate some of your activities. 8089
Ethical Social Media Social Media Foundation

In this module we look at following social media best practice and ethical implementation and how we can maximise transparency.

Email Techniques Email Marketing Intermediate How do you take your email marketing to the next level and achieve better Open and Clickthrough rates? This module explores a range of best practice techniques to improve your results. 8085
Display Advertising Landscape Online Advertising Specialist Covering topics like Real Time Bidding, this module will make the online advertising landscape clear. 8081
Digital Strategy Step by Step Digital Strategy Intermediate

This module guides you through how a traditional planning model like SOSTAC can be used to plan and implement a digital strategy.

Digital Insights Tools Tools & Trends Foundation This module explore a range of tools that give us insights into  a range of digital marketing channels, including social, search and mobile. 8077
Digital Branding Digital Strategy Specialist Most digital marketers know how to measure online campaigns effectiveness, but the brand impact is often not considered. This module explores digital branding, how to measure and assess it. 8075
Content Seeding and Repurposin Content Marketing Intermediate

This module looks at seeding, repurposing, scheduling and publishing content. We also explore measurement solutions.

Content Marketing Tools & Tech Content Marketing Intermediate

This module looks at how we can maximise the impact of our Content Marketing in an increasingly crowded environment, looking at best practice tools and techniques.

Content Marketing Content Marketing Foundation Understand what Content Marketing is, how it can help you achieve your objectives and how you can build an effective Content marketing Strategy. 8069
5 Essential Digital Marketing Tools & Trends Foundation This essential selection of tools is accompanied by the Digital Marketing toolkit, a guide to more than 50 of the most important digital marketing tools and websites. 8067
Content Calendars & Social Out Content Marketing Intermediate Learn how to plan an effective and ethical social media outreach plan. Includes a downloadable Content Calendar Template 8044
Avoiding Social Media Disaster Social Media Intermediate This module explores how we can avoid being part of the next big social media disaster and how we can minimise our potential risks. 8042
Advertising on LinkedIn Social Media Intermediate

 This module looks at the different options available when advertising on LinkedIn and explores ROI measurement and best practice tips.

Advanced Paid Search PPC Specialist Google Ads offers a huge array of advanced targeting, testing and placement options for their advertising platform. This course explores more advanced functionality on Google's paid platform. 8038
Advanced Content Marketing Tec Content Marketing Intermediate With an increasing amount of content online we need to make sure our content offers value. This module focuses on visual content, structured data, as well as content and mobile optimisation. 8036
Advanced Analytics for Content Analytics & Data Specialist

 Using advanced analytics techniques, this module will show you how to go beyond pageviews and see how users have actually engaged with your content.

10 Social Media Tools Tools & Trends Intermediate 10 tools to help you maximise your social media campaigns. Explores topics like managing social media teams, online influence & social engagement. 8032
5 Tools for Digital Efficiency Tools & Trends Foundation The vast range of options and platforms available to digital marketers makes time is our most critical resource. This module explores 5 tools to help you make the most efficient use of your time. 8030
Hands on Guide to Video Produc Content Marketing Specialist Do you know your ISO from your FPS? This module is a hands-on technical guide of what you need to know to get the most from your digital video. 8007
User Journey & Content Strateg Digital Strategy Intermediate Do you fully understand how/why your target audience make buying decisions? This module provides a framework for aligning user journeys with content strategy maximising the impact of your efforts. 8005
Introduction to Usability Usability Foundation Putting the user or customer at the heart of what you do can make a big difference to our business. This module explores usability and key concepts that can improve your digital marketing efforts. 8004
Digital Capability Digital Strategy Intermediate This module explores the key challenges that impact the ability of an organisation to implement digital marketing effectively. 8002
Strategic Insights Digital Strategy Intermediate Do you truly understand your customers and the environment you work in? This module explores why we need strategic insights, where to get them and some of the challenges we will face along the way. 7589
Online Persuasion Techniques Usability Intermediate

Explore some the key tips and techniques that can be used online to drive engagement and conversion from your website visitors.

Tracking Campaign Results Analytics & Data Intermediate This module explores the different techniques for tracking our campaigns and explores tools that can improve tracking and save time. 5657
Social Media Monitoring Social Media Intermediate This module explores the key tools and techniques that can be used to help inform our social media and content plans. 5666
Social Media Measurement Social Media Intermediate Effective measurement of social media needs us to go beyond volume based metrics. Explore how to look at the ROI of your social campaigns. 5658