New

 
X
ModuleTopicsLevelDescriptionId
Effective Link BuildingSEOIntermediate
Link building is still an essential element of the major search engine algorithms. This course will give you a step by step guide to the different techniques for building high-quality links.
98425
Porters 5 ForcesDigital StrategyFoundation
Porter's 5 Forces is a simple but powerful tool for understanding the competitiveness of your business environment, and for identifying your strategy's potential profitability.
98402
User Experience and SEOSEOIntermediate
User experience has an ever increasing role in search engine optimisation. Learn how to create a user experience that not only helps your users, but also gets you better search rankings.
97630
How to Carry out an SEO AuditSEOIntermediate
An SEO audit allows you to effectively plan your search optimisation efforts and to prioritise the activities that will have the biggest impact. Learn how to carry out an effective audit step by step.
97627
Digital Trends January 2021 PaTools & TrendsFoundation
In this Jan 2021 update of the latest trends, tool and techniques in digital marketing, we explore topics including conversational design, machine learning, core web vitals and the digital skills crisis.
97607
Digital Trends January 2021 PaTools & TrendsFoundation
In this Jan 2021 update of the latest trends, tool and techniques in digital marketing, we explore topics including GA4, Podcast growth, changes in search behaviour and augmented reality.
97604
The 10 Cs of Internet MarketinGeneral MarketingFoundation
This course concludes our look into the 10 Cs of Internet Marketing by focusing on the final 4 Cs. Rounding up with how the full framework can benefit our digital marketing.
97601
The 10 Cs of Internet MarketinGeneral MarketingFoundation
This course introduces the framework of the 10 Cs of Internet Marketing, concentrating on the first 6 Cs and how they can be used in practice.
97202
Hosting a PodcastContent MarketingFoundation
Learn how and where to host your podcast, measure episode performance and audience engagement, grow your audience reach and monetise your content.
96285
The Glue ProjectSocial MediaFoundation
This course introduces the principles of GLUE - a guide to building and managing online communities and the different life stages a community goes through.
96260
Search ConsoleAnalytics & DataIntermediate
Google Search Console helps you manage and improve your website to maximise search rankings and the user experience. Walk through each of the core reports and what they mean to you.
95939
InstagramSocial MediaFoundation
This course looks at how Instagram can be used for business exploring key success factors and analytics.
95930
Keyword Planning for Google AdPPCIntermediate

Effective keyword research can be the difference between success and failure for paid search campaigns. This module outlines some tested techniques for building effective keyword plans.

95754
Google Ads Campaign SettingsPPCFoundation

Do you fully understand the options available when setting up Google PPC campaigns? This module walks you though the setup of Google Ads campaigns and offers some tips to maximise campaign impact.

95749
Creating Effective Google AdsPPCIntermediate

Pay Per Click ad copy can be the difference between campaign success and failure. Explore a step-by-step process to create successful ad copy maximising CTR and driving your campaign objectives.

95741
Digital Trends January 2020Tools & TrendsFoundation

What are the major trends for digital marketing in 2020? In this course we’ll explore what you need to consider when planning you strategy for the year ahead.

95574
Forresters 5 Is of Digital EngDigital StrategyFoundation

In this course we discuss the purpose of the 5 Is, what each I stands for, and how marketers can use Forrester’s framework to optimise digital customer engagement throughout the user journey.

95407
The SAF ModelDigital StrategyFoundation

The SAF model is designed to allow you to evaluate strategic options, and in this course we explore the model and how it can be applied to your digital marketing.

95390
The STP ModelDigital StrategyNone

This course explores the three stages of the STP model, segmentation, targeting and positioning, and how they can be used to tailor our marketing activities keeping the focus on our customers.

95378
Digital Trends October 2019Tools & TrendsFoundation
What key trends can you expect in the coming months and what new tools and techniques are now available?  Our latest course will update you on these tools, techniques and trends.
95295
Lauterborn 4 Cs of MarketingGeneral MarketingIntermediate
Lauterborn’s 4 Cs of marketing and business strategy framework, in this course we cover the theory behind each of the 4 Cs, and how they work together as a marketing mix model.
95274
4 Cs of Marketing CommunicatioCommunicationsIntermediate
This course explores the 4 Cs of marketing communications and then moves on to look at how the 4 Cs of marketing communications can be used in practice.
95250
The Deming CycleGeneral MarketingIntermediate
The Deming Cycle can help improve lots of different aspects of how marketers work, from marketing workflow to team structure and the tactics used with specific marketing channels such as social media.
95244
Employee AdvocacyCommunicationsFoundationHow can we leverage our employees and other stakeholders to help achieve our social objectives? This course shows a step by step process for driving employee advocacy and measuring success.94852
Social Customer ServiceSocial MediaFoundationWhat role does social media play in customer service and how can we offer great customer service online? This course explores the tools, techniques and best practice of social customer service.94636
SEO Friendly Content WritingDigital StrategyFoundationHow can you write content to stand the best chance of ranking in the major search engines? This course will show you how to write great content that can rank well.94630
Creating a PodcastContent MarketingFoundationPodcasts are rapidly growing in popularity and offer an opportunity to engage with your audience in a completely different way. Learn how to create your own podcast with this course.94620
PersonalisationEmail MarketingIntermediate

This course explores how personalisation can be used to get engagement with our content, help our target audience and drive business objectives as well as cover the technology we need to achieve it.

94134
The Ansoff MatrixDigital StrategyIntermediate

What the best way to grow your business and what are the risks involved in different approaches you may take? The Ansoff matrix helps to analyse possible strategies and what level of risk is involved.

94127
RACE FrameworkDigital StrategyFoundation

The RACE model is a strategy planning model widely used and respected in digital marketing. This course introduces the model and highlights key resources to use the framework in your planning. 

94114
McKinsey Consumer Decision JouDigital StrategyIntermediateWhy is the consumer journey no longer a linear one and how are really making buying decisions? The Consumer Decision Journey from McKinsey shows us a way of considering how consumers make their choices.93796
Digital Trends January 2019Tools & TrendsFoundationWhat should you be looking out for in the coming months and what are other organisations working on? In our regular trends update we take a look at the key digital marketing trends.93794
SWOT and TOWS AnalysysGeneral MarketingFoundationSWOT is a useful technique for understanding strengths and weaknesses, for identifying the opportunities open to you and threats you face. TOWS takes this further allowing you use it to build plans.93139
Pestel AnalysisGeneral MarketingFoundationWhat external factors can impact our ability to implement a digital strategy? PESTEL is a framework that can help analyse the external environment or organisation where a strategy will be delivered.93132
Editing Movies on your PhoneContent MarketingFoundationEditing and sequencing video well is critical to how professional and effective our videos are. We guide you through core techniques and functionality that will help you create successful videos.92784
Making Films With iPhoneContent MarketingFoundationCreating high quality videos with the devices we carry everyday has never been easier. Learn some core techniques that will allow you to create professional looking video with the minimum of effort.92778
Reporting DashboardsAnalytics & DataIntermediateTo drive effective campaigns we need data from multiple sources presented in easy to understands ways. Find out how Dashboarding can help you achieve this.92437
Digital Loyalty ProgrammesDigital StrategyIntermediateDrive increased loyalty and revenue from existing customers, as well as encourage new custom. This course explores technologies and techniques to build a successful digital loyalty programme.92436
Digital Trends July 2018Tools & TrendsFoundationIn our regular update of the latest trends and changes in digital, we look at developments in Augmented Reality, a host of social media platform changes and some new creative video opportunities.91350
AI and ChatbotsUsabilityIntermediateWhat are chatbots and how can they be used within your digital marketing? What is AI and how does it relate to chatbots? This course explores these questions and provides a range of useful resources.91351
Digital Marketing Channel MixSocial MediaFoundationWhat is the right combination of digital channels to achieve your business objectives? This course explores the concept of marketing mix and how to apply a measurement based approach to get it right.91349
Digital Marketing OrganisationDigital StrategyIntermediateWhere should digital fit into your organisation and how can it operate in a fast changing environment? This course explores structural options and topics like agile working. 91348
The Social Media Honeycomb ModDigital StrategyFoundationThe Social Media Honeycomb model is a checklist of considerations for selecting and working with social media channels. Explore the different considerations and how the model can be used in practice.91342
Stakeholder ManagementCommunicationsFoundationWho are the key people that can help your project succeed or fail? Stakeholder management is a process for identifying, analysing and engaging with the most important individuals for your project.90840
Online Writing TechniquesContent MarketingFoundationWhat are the key techniques to use for effective online writing? This course explores topics such as calls to action, A/B testing as well as SEO and organisational guidelines.90838
Writing Online Press ReleasesContent MarketingFoundationDo online press releases work and what is their role in a noisy and content fuelled digital world? Learn what differentiates success from failure and follow this best practice guide.90636
User Journey MappingContent MarketingFoundationUsing personas and user journey maps is the key to an effective digital marketing approach. Learn the core techniques and processes in this step by step approach.90634
Stakeholder MappingCommunicationsFoundationDefining stakeholders is essential for running successful projects, yet mapping is often not a formal part of most projects plans. Learn the core skills of stakeholder mapping to ensure project success.90479
Blogger OutreachSocial MediaFoundationBlogger outreach can amplify your social media efforts and boost your search optimisation. Learn the key steps in building a successful blogger outreach campaigns including identifying influential blogs, managing outreach and measuring success.90309
Latest Trends Jan 2018Tools & TrendsFoundationIn our latest trends update discover changes to Instagram, Facebook and Twitter, as well as range of new features and changes to Google, plus data technologies you should look out for this year.90300
Understanding GDPREmail MarketingFoundationDo you know what GDPR is and how it will impact your business? Find out what you need to do to make sure you are prepared for GDPR in this step by step guide.89990
Multi-Channel FunnelsAnalytics & DataFoundationMulti-Channel Funnels is one of the most important reports in analytics, but it is often overlooked and not understood. Find out out how you can use it to calculate the ROI of your digital activity.89988
Managing PPC AgenciesPPCFoundationWhat are you getting from your PPC budget and are your campaigns being effectively managed? We look at key steps for effective relationships with PPC agencies, and help to maximise campaign impact.89783
Data ScrapingAnalytics & DataFoundationData scraping tools allow us to collect information from a wide range of sources, to help us with sales, marketing and market insights. Find out how to use these tools and the data they collect.89781
Digital Capability ToolDigital StrategyFoundationUse this tool to assess and analyse the 10 core areas of digital capability within your organisation that lead to digital success.88368
Managing an SEO AgencySEOFoundationHow can you get more from your SEO agency and how do you know if they are doing a good job? This course guides you on our approach to managing SEO agencies and some pitfalls to avoid.89440
Managing AgenciesGeneral MarketingFoundationUsing agencies can be a great way to grow you digital capability, but how can you get the most out of the services they provide. This course explores choosing, bridging and working with agencies.89001
Digital Strategy ModelsDigital StrategyFoundation"What is the best way to plan your digital activity? This course explore a range of different strategy models and shows how you can ally them to your digital activity. "88999
Digital Trends July 2017Tools & TrendsFoundationIn the latest of our regular updates, we explore the changes in social advertising and paid search, we look at a controversial new feature in Snapchat and how digital channels are impacting each other.88674
Tone of VoiceCommunicationsFoundationUnderstanding what our brand stands for is at the core of effective communications and can be the difference between success and a crisis. Explore key considerations and elements of an effective tone of voice.88755
Media HandlingCommunicationsFoundationUnderstand the motivation and objectives of the media can helps to manage media relationships effectively. Avoid the common mistakes and build positive media relationships with the hanbds-on guidance in this course.88754
Events ManagementCommunicationsFoundationEvents are a great opportunity to driving our communication agendas and creating engagement, but poor event management can do more damage than good. Learn how to run successful events and how to avoid common pitfalls.88753
Print PhotographyCommunicationsFoundationWhat are the risks of using stock photography? How can you manage a photo-shoot professionally and efficiently? All these questions and more are answered in this highly practical course.88756
Evaluating Offline CommunicatiCommunicationsFoundationHow can we understand what impact activities like print advertising, PR and events have on our bottom line? This course explores what we should measure and the connection between online metrics and offline activity.88668
Visual EngagementCommunicationsFoundationWhat kind of images work and how do they impact the results of our campaigns? This course explores the core elements of visual communications and how they can drive our communication objectives.88696
Acting as a SpokespersonCommunicationsFoundationWhat are the key skills and requirements for being great spokesperson? What are the risks and potential pitfalls? This course explores this challenging role and offers a step by step approach for preparing for the role.88700
Crisis ManagementCommunicationsFoundationCrisis management is all about preventing issues, accident and emergencies from becoming a crisis but managing when they do. This course covers core steps in preventing, managing and fixing a communications crisis.88698
Landing Page OptimisationUsabilityFoundationWe focus on driving more traffic to our websites, but are we getting the most from the traffic we deliver? Explore straight forward techniques to get more from your landing pages.88380
Twitter Optimisation and AnalySocial MediaIntermediateHow many times a day should you Tweet? At what time of day? What are the best topics to Tweet about? This online course answers these questions and more to make sure you maximise the impact of your Tweets.88215
Social SellingSocial MediaFoundationHow we buy products and services has changed, so have we changed how we sell? Social selling is a new approach to selling that embraces the opportunities of social media to build relationships and our sales funnels.88210
Email Marketing Tips and TargeEmail MarketingIntermediateEmail marketing still shows as giving one of the best ROI's of all digital channels, yet the market is changing quickly. Learn the latest tips and targeting techniques.91375
Writing Effective Titles and HContent MarketingFoundationWell written titles have a huge impact on the success of your content. This course guides you through what works, what doesn't, and how to get the most from every piece you produce.88091
Digital PsychologyUsabilityIntermediateWhy do people click on a particular article or choose to buy a particular product? This course introduces digital psychology and walks you through a series of cognitive biases you can use to drive your desired outcomes.88087
Marketing Models: The 7PsGeneral MarketingFoundationWhere should you focus marketing efforts once you have a clear strategy? This module explores how the 7 P’s models can help you evaluate and improve all of your tactical efforts.87625
Marketing Models
The 7S
General MarketingFoundationHow can you plan to manage strategic change effectively? The 7 S Framework highlights key areas we need to consider when implementing strategic change, including a process of digital transformation.87611
Snapchat for MarketingSocial MediaFoundationIs Snapchat the right social channel for your audience and how does it work in practice for marketing? Understand the fundamentals of Snapchat and what it can do for you.87479
Guide to CookiesDigital StrategyIntermediateWhat are cookies, how can we use them effectively and what are the privacy implications? This course will give you a guide to everything a marketer needs to know.87473
Digital Trends January 2017Tools & TrendsFoundationIn our latest 6 monthly update, we explore a range of updates that will impact your digital activity, including new technologies, social platform changes and changes to Google search.87336
Content DistributionContent MarketingIntermediateSimply building content and hoping people will find it is no longer an effective strategy. This course helps you build a full content distribution plan as well as setting metrics from the outset.87344
Introduction to Agile WorkingDigital StrategyIntermediateKnow your Scrum from your Sprint? An Agile methodology helps us to overcome the limitations of traditional approaches to projects and this course takes you through the core principles.87216
Social Media Employee PolicySocial MediaFoundationWhat is the difference between a social media policy and an employee social media policy? What should it contain and why? This module answers these questions and more.87025
Mobile Optimised EmailMobile MarketingFoundationWith the majority of emails now being opened on a mobile device, are your campaigns truly mobile optimised? This module walks you through a step by step process to optimisation.87019
Content Marketing IdeasContent MarketingFoundationComing up with great ideas for content marketing can make or break your campaigns. We look at some of the best tools to help you come up with great ideas for your content marketing.86917
AB TestingUsabilityFoundationDo you know how to get the most from your webpages, social activity and email campaigns? We will walk you through A/B testing techniques that can improve the effectiveness of your campaigns.86915
Analytics for SEOSEOIntermediateAre you making best use of analytics reports that can help you improve your SEO? This module explores the tools and techniques that will help you improve your search rankings.86448
Google Display AdsOnline AdvertisingFoundationGoogle offers a huge range of advertising options beyond pay per click ads. This course shows you how to create effective display ads using Googles Ads platform.86442
Tag ManagerAnalytics & DataSpecialistWant to be able to efficiently implement things like advanced analytics and re-targeting without a developer? This module explores the opportunity and advantages of Google Tag Manager.86331
Introduction to Affiliate MarkEcommerceFoundationDo you know your affiliates from your merchants and your networks? This module works through the essentials of affiliate marketing and helps us understand how we can drive more ‘pay on conversion' traffic.86313
Social OutreachSocial MediaIntermediateHow can you amplify your social media efforts to maximise their reach and impact? This module guides you through a step by step process for identifying and managing social influencers and advocates.86080
Digital Trends July 2016Tools & TrendsFoundationIn our latest 6 monthly update, we explore a range of updates that will impact your social media activity and look at some fundamental changes to Twitter, Pinterest and Instagram.86078
Digital Marketing ROIDigital StrategySpecialistHow can you really work out the impact of your digital campaigns? This module shows how we can align our objectives and web analytics to calculate ROI.85741
Digital CultureDigital StrategyIntermediateDoes your organisational culture allow for true digital innovation? This module looks at the close connection between organisational culture and digital success.85740
Mobile TechnologiesMobile MarketingIntermediateDo you know assisted GPS from your low powered Bluetooth? This module explores the mobile technologies that allow us to create great utility and experiences.85419
PeriscopeSocial MediaFoundationPeriscope allows us to stream live video and show it live in Twitter. This module walks through the app's core functionality and how to use it effectively.85409
Content Marketing MeasurementContent MarketingSpecialistWhat measures are important when it comes to content marketing? This module will help you understand the different types of measures to consider and introduces more advanced analytics techniques.85347
Social Media Buy In and RiskSocial MediaIntermediateHow can you build social media campaigns, minimise the risk of social disasters and get internal buy-in? This module explores the processes needed to implement risk-mitigated social campaigns.85268
Email Marketing Analytics & MeEmail MarketingIntermediateAre you getting the most from your email marketing and do you really understand what your email metrics are telling you? This module explores the opportunities and limitations of email measurement.84934
Managing Social Media OutreachSocial MediaSpecialistThe difference between good and great social media is often how well we manage social outreach. This module explores simple techniques to amplify our social efforts and improve social campaigns.84937
Personal Branding with LinkedISocial MediaFoundationWhat impression are you really making online? This module explores the idea of personal branding, how it can help or hinder you, and how LinkedIn is an essential personal branding tool.84429
Display Advertising TargetingOnline AdvertisingSpecialistDo you like being shown online ads again and again after visiting a website? Neither does anybody else. Make use of the latest data based techniques for smart and effective ad targeting.84363
Social CommerceSocial MediaFoundationWith the advent of Buyable Pins and Instagram ads, what does the future of social commerce look like and how will it impact your business? Explore the latest trends in social commerce in this module.84364
Fundamentals of EcommerceEcommerceFoundationWhat are the key factors to consider when selling online? This module explores the opportunities and challenges of online selling as well as discussing measurement and ecommerce platforms.83284
Keyword ResearchSocial MediaFoundationIs your keyword strategy maximising your content's impact across search and social? This module looks at tools and techniques to get the most out of your content and observes cross channel impact.83294
Advanced SEO TechniquesSEOSpecialist

Do you need to take your SEO efforts the next level? This module covers a range of tools and techniques that are essential for any competitive search campaign.

83230
Responsive Site DesignMobile MarketingIntermediateAre you clear on the difference between a responsive and an optimised responsive website? Work through the key considerations and techniques for designing effective responsive websites and user interfaces.83211
Social MediaSocial MediaFoundationExplore the key trends in social media and learn how to select and achieve best practice in each of the key social channels.82920
Mobile Site & App DesignMobile MarketingIntermediateDesigning mobile optimised apps and sites is becoming essential. This module covers topics like responsive design and the use of web apps.8237
Mobile MarketingMobile MarketingFoundationThe rapid growth of mobile is impacting all areas of digital marketing. Learn about the key opportunities and how to deliver best practice campaigns.8235
Facebook MarketingSocial MediaFoundationThis module looks at Facebook pages and advertising, exploring the options to reach your target audience.8230
Facebook AdvertisingSocial MediaIntermediateGetting engagement with Facebook pages is becoming increasingly difficult. Learn about the different Facebook advertising options and how you can use them effectively.8228
Email MarketingEmail MarketingFoundationLearn how to achieve best practice results by targeting and designing your campaigns effectively.8226
Effective Online VideoContent MarketingFoundationOnline video is twenty times more likely to be watched than text content is likely to be read. Explore how to use video in an effective way.8224
Display AdvertisingOnline AdvertisingFoundationLearn how targeting and design can achieve effective online advertising, and explore topics like behavioural targeting.8222
Big DataAnalytics & DataIntermediateThis module will help you understand the concept of Big Data. The key terminology, practical applications and example uses are all explored.8212
Analytics Step by StepAnalytics & DataFoundationAnalytics step by step will walk you through the core reports in Google analytics and show you how to use them.8206
Analytics AnalysisAnalytics & DataIntermediateThis module explores the importance of and the key challenges of making sense of analytics data and looks at topics like Multi-Channel Funnels.8207
AnalyticsAnalytics & DataFoundationAnalytics provides the essential tools for assessing and improving digital campaigns. This module talks through the fundamentals of web analytics.8208
Writing for DigitalUsabilityFoundationWith content and copy being used across multiple devices and channels, this module will guide you through the online writing process.8194
Using Data to Improve CampaignAnalytics & DataIntermediateIn this module we explore how web analytics and other forms of data can be used to improve our digital marketing activity.8192
Usability TestingUsabilityFoundationUsability testing is an important element of the user-centered design process. This module looks at the customer experience and offers a step by step guide to usability testing.8188
Twitter In PerspectiveSocial MediaFoundationThis modules explores the fundamentals of Twitter and looks at how it should be part of your social strategy. It also explores how you can plan to use Twitter effectively.8186
Twitter AdvertisingSocial MediaIntermediate

Twitter offers a range of highly targeted advertising options. This module looks at the core ad types and then explores some advanced options.

8179
Strategic Marketing In PerspecDigital StrategyIntermediateDo you have a clear view on the objectives and strategy of your digital activity? This module will guide you through the fundamentals of strategic marketing and how it to inform our digital activity.8177
Staying Up To Date With DigitaTools & TrendsIntermediateExplore 5 key techniques for improving your knowledge and  stay up to date with the latest developments in the world of digital marketing.8175
Sourcing Global Digital StatisTools & TrendsFoundation

Keeping up to date with the latest digital marketing statistics can be challenging. This module explores a range of reliable and trustworthy sources.

8168
Social SignalsSocial MediaIntermediateThis module explores the increasing importance of social engagement and how this is impacting a wide range of digital channels.8166
Setting & Measuring Campaign ODigital StrategyIntermediateSetting the right objectives and considering how they will be measured is key to running any successful digital campaign. Understand how you can align your business objectives and online goals.8164
SEO & Content MarketingSEOFoundationUnderstand the importance of content when looking at search optimisation. This module will give hands-on advice and practical tools to maximise your SEO using content.8156
Search Optimisation Tips and TSEOIntermediateExplore the latest trends & changes in Google. Learn a range of techniques and tools to help you understand the Google algorithm to maximise rankings.8154
Search Engine OptimisationSEOFoundationDiscover the steps in search of keyword research, on-page optimisation and link building. Explores the connection between social and search.8152
Search Analysis ToolsSEOIntermediateWith the most commonly used free SEO tool having limitations, this module explores some more advanced commercial SEO tools and what they can do.8150
Scenario PlanningDigital StrategyIntermediateDo you know when to use agencies and what are the risks of outsourcing your social media? This module covers the most common digital marketing scenarios giving your feedback on your choices.8148
Promoting Mobile AppsMobile MarketingIntermediateThis module will help you make sure your app stands out in the app stores and shows you the common mistakes that can lead to app failure.8141
Programmatic AdvertisingOnline AdvertisingSpecialistDo you know your SSP from you DMP? 1st Party from 3rd Party data? This module explores Programmatic Advertising and how you can effectively use data to create highly targeted campaigns.8139
Privacy and DataAnalytics & DataFoundationConsumers are increasingly concerned about privacy and how data will be used. Learn key considerations to re-assure and use data in an effective way.8137
Planning & Channel SelectionDigital StrategyIntermediateThe Digital Planning module will help you plan and build your digital marketing campaigns. Explore the user journey online and selecting appropriate channels.8135
PinterestSocial MediaFoundationExplore how Pinterest works and how you can take advantage of some its features to make use of this incredibly effective channel.8133
Personas and The User JourneyUsabilityIntermediateThis module explores persona marketing and user journey mapping and looks at practical ways to combine the two.8124
Pay Per ClickPPCFoundationPay Per Click advertising offers the opportunity to drive immediate and qualified website traffic. Learn how to run effective campaigns.8122
Paid Social MediaSocial MediaIntermediateThis module explores the paid advertising options within Facebook, Twitter and LinkedIn. We look at best practice and the advertising options available.8120
Marketing AutomationEmail MarketingSpecialistThis course looks at how marketing automation can allow us to focus on the user journey and trigger communications and engagement efficiently.8118
Managing Social MediaSocial MediaIntermediateThis modules covers the core factors that need to be considered when managing social media campaigns, effective social policy and moderation.8116
LinkedInSocial MediaFoundation How can LinkedIn assist you in achieving your business objectives? This module will show you little known features and how to measure LiknedIn's effectiveness as a sales and marketing tool.8114
Lead GenerationDigital StrategyFoundationThis module looks the practical considerations we need to take into account when using digital to try and generate new business leads.8112
Integrated CampaignsDigital StrategyIntermediateMake sure you are maximising the different elements of your campaigns. Understand how online and offline campaigns can work together.8110
Hands-On Guide to PodcastingContent MarketingIntermediate

Do you know how many people actually listen to podcasts and why podcasts are growing in popularity again? This module will guide you through a best practice approach to creating a successful podcast.

8095
Guide to YouTube VloggingContent MarketingFoundationWhat is Vlogging and how to use it in a business context? This module explores the essential practical considerations for YouTube success.8093
Getting More From TwitterSocial MediaIntermediateHow toTwitter audience and increase engagement in a time efficient way? This step by step guide will give you the tools and techniques to get more from Twitter and automate some of your activities.8089
Ethical Social MediaSocial MediaFoundation

In this module we look at following social media best practice and ethical implementation and how we can maximise transparency.

8087
Email TechniquesEmail MarketingIntermediateHow do you take your email marketing to the next level and achieve better Open and Clickthrough rates? This module explores a range of best practice techniques to improve your results.8085
Display Advertising LandscapeOnline AdvertisingSpecialistCovering topics like Real Time Bidding, this module will make the online advertising landscape clear.8081
Digital Strategy Step by StepDigital StrategyIntermediate

This module guides you through how a traditional planning model like SOSTAC can be used to plan and implement a digital strategy.

8079
Digital Insights ToolsTools & TrendsFoundationThis module explore a range of tools that give us insights into  a range of digital marketing channels, including social, search and mobile.8077
Digital BrandingDigital StrategySpecialist Most digital marketers know how to measure online campaigns effectiveness, but the brand impact is often not considered. This module explores digital branding, how to measure and assess it.8075
Content Seeding and RepurposinContent MarketingIntermediate

This module looks at seeding, repurposing, scheduling and publishing content. We also explore measurement solutions.

8073
Content Marketing Tools & TechContent MarketingIntermediate

This module looks at how we can maximise the impact of our Content Marketing in an increasingly crowded environment, looking at best practice tools and techniques.

8071
Content MarketingContent MarketingFoundationUnderstand what Content Marketing is, how it can help you achieve your objectives and how you can build an effective Content marketing Strategy.8069
5 Essential Digital MarketingTools & TrendsFoundationThis essential selection of tools is accompanied by the Digital Marketing toolkit, a guide to more than 50 of the most important digital marketing tools and websites.8067
Content Calendars & Social OutContent MarketingIntermediateLearn how to plan an effective and ethical social media outreach plan. Includes a downloadable Content Calendar Template8044
Avoiding Social Media DisasterSocial MediaIntermediateThis module explores how we can avoid being part of the next big social media disaster and how we can minimise our potential risks.8042
Advertising on LinkedInSocial MediaIntermediate

 This module looks at the different options available when advertising on LinkedIn and explores ROI measurement and best practice tips.

8040
Advanced Paid SearchPPCSpecialistGoogle Ads offers a huge array of advanced targeting, testing and placement options for their advertising platform. This course explores more advanced functionality on Google's paid platform.8038
Advanced Content Marketing TecContent MarketingIntermediateWith an increasing amount of content online we need to make sure our content offers value. This module focuses on visual content, structured data, as well as content and mobile optimisation.8036
Advanced Analytics for ContentAnalytics & DataSpecialist

 Using advanced analytics techniques, this module will show you how to go beyond pageviews and see how users have actually engaged with your content.

8034
10 Social Media ToolsTools & TrendsIntermediate10 tools to help you maximise your social media campaigns. Explores topics like managing social media teams, online influence & social engagement.8032
5 Tools for Digital EfficiencyTools & TrendsFoundationThe vast range of options and platforms available to digital marketers makes time is our most critical resource. This module explores 5 tools to help you make the most efficient use of your time.8030
Hands on Guide to Video ProducContent MarketingSpecialistDo you know your ISO from your FPS? This module is a hands-on technical guide of what you need to know to get the most from your digital video.8007
User Journey & Content StrategDigital StrategyIntermediateDo you fully understand how/why your target audience make buying decisions? This module provides a framework for aligning user journeys with content strategy maximising the impact of your efforts.8005
Introduction to UsabilityUsabilityFoundationPutting the user or customer at the heart of what you do can make a big difference to our business. This module explores usability and key concepts that can improve your digital marketing efforts.8004
Digital CapabilityDigital StrategyIntermediateThis module explores the key challenges that impact the ability of an organisation to implement digital marketing effectively.8002
Strategic InsightsDigital StrategyIntermediateDo you truly understand your customers and the environment you work in? This module explores why we need strategic insights, where to get them and some of the challenges we will face along the way.7589
Online Persuasion TechniquesUsabilityIntermediate

Explore some the key tips and techniques that can be used online to drive engagement and conversion from your website visitors.

5900
Tracking Campaign ResultsAnalytics & DataIntermediateThis module explores the different techniques for tracking our campaigns and explores tools that can improve tracking and save time.5657
Social Media MonitoringSocial MediaIntermediateThis module explores the key tools and techniques that can be used to help inform our social media and content plans.5666
Social Media MeasurementSocial MediaIntermediateEffective measurement of social media needs us to go beyond volume based metrics. Explore how to look at the ROI of your social campaigns.5658