The following documents and resources are aimed at supporting the academic use of the 2nd Edition of Mobile Marketing by Target Internet's CEO Daniel Rowles. Daniel is also a lecturer at Imperial College London and Cranfield business school...
Google’s search algorithm is to crawl mobile website versions first in cases where a website is comprised of separately coded desktop and mobile versions. In an announcement posted on the Google Webmasters blog last week, Google revealed ...
Welcome to the Target Internet guide to CSS media queries for digital marketers! Inevitably, this article will feature some technical language, but we urge you to read on regardless, even if you know very little about web development. Learn...
A Tesco supermarket in Harlow, Essex is trialling a paperless e-receipt system that uses unique customer barcodes to save customers’ receipts to a digital archive. The new system could be rolled out nationwide next year, in place of envir...
Google made waves earlier this week with the announcement of their new Pixel smartphone – but it’s the smart software behind the device’s sleek shell that’s really got us interested.
The Pixel comes loaded with Google Assistant...
Who could have guessed that the Pokémon brand would be at the heart of the biggest digital success story of the summer? Within just a fortnight, Niantic’s nostalgia-packed AR sensation garnered over 30 million downloads worldwide, stimul...
Why on Earth do 7% of apps need access to your call log? Why do 10% need to see what your device’s camera sees? And why do 32% need to know your location?
[caption id="attachment_86273" align="aligncenter" width="600"] Source: Global P...
Roughly 1,000 new apps appear in the Apple App Store every single day. By July 2016 the overall tally was over 2 million, and at the current rate of growth we can expect to see the 3 million mark surpassed before 2020. Gaming apps represent...
Industry
Beverages Brand
Agency
Tribal DDB
Location
Global
Marketing objectives
Maximise impact of Champions League sponsorship
Drive brand awareness and engagement
Improve sales
Their challenge
Th...