Roughly 1,000 new apps appear in the Apple App Store every single day. By July 2016 the overall tally was over 2 million, and at the current rate of growth we can expect to see the 3 million mark surpassed before 2020. Gaming apps represent...
Industry
Beverages Brand
Agency
Tribal DDB
Location
Global
Marketing objectives
Maximise impact of Champions League sponsorship
Drive brand awareness and engagement
Improve sales
Their challenge
Th...
Google have stepped up their campaign to cultivate a mobile-friendly web, with the launch of a new Mobile Friendly Test tool. The feature can be found in the mobile usability report section of Google Search Console.
Google’s existing M...
In this video we look into Mobile Marketing as part of the overall Marketing Strategy. The multi-screen journey and how Mobile Marketing must be an integral part of any Marketing Plan from the offset.
[mailchimpsf_form access="web" t...
Daniel and Ciaran discuss Google’s recent announcement that from the 21st of April 2015 Google search engine results for mobile devices will give priority to online content which has been optimised to provide a great mobile experience. Is...
Fresh from his research into Mobile marketing for his recently released book on the subject, Daniel talks us through the essential techniques to get your app featured in App stores including App Store Optimisation and how to harness word of...