Mobile Marketing

 

Mobile Marketing

Google Moves to Mobile-First Indexing

Google’s search algorithm is to crawl mobile website versions first in cases where a website is comprised of separately coded desktop and mobile versions. In an announcement posted on the Google Webmasters blog last week, Google revealed ...

CSS Media Queries for Digital Marketers

Welcome to the Target Internet guide to CSS media queries for digital marketers! Inevitably, this article will feature some technical language, but we urge you to read on regardless, even if you know very little about web development. Learn...

Tesco Trials Paperless Receipt System

A Tesco supermarket in Harlow, Essex is trialling a paperless e-receipt system that uses unique customer barcodes to save customers’ receipts to a digital archive. The new system could be rolled out nationwide next year, in place of envir...

What is Google Assistant?

Google made waves earlier this week with the announcement of their new Pixel smartphone – but it’s the smart software behind the device’s sleek shell that’s really got us interested. The Pixel comes loaded with Google Assistant...

Case Study: Making Money From Free Apps - Pokémon Go

Who could have guessed that the Pokémon brand would be at the heart of the biggest digital success story of the summer? Within just a fortnight, Niantic’s nostalgia-packed AR sensation garnered over 30 million downloads worldwide, stimul...

App Privacy and Permissions - What Information Are You Giving Away?

Why on Earth do 7% of apps need access to your call log? Why do 10% need to see what your device’s camera sees? And why do 32% need to know your location? [caption id="attachment_86273" align="aligncenter" width="600"] Source: Global P...

How Much Do iOS Gaming App Developers Make, And Which Apps Earn The Most?

Roughly 1,000 new apps appear in the Apple App Store every single day. By July 2016 the overall tally was over 2 million, and at the current rate of growth we can expect to see the 3 million mark surpassed before 2020. Gaming apps represent...

Heineken Share The Sofa Case Study

  Industry Beverages Brand Agency Tribal DDB Location Global Marketing objectives Maximise impact of Champions League sponsorship Drive brand awareness and engagement Improve sales Their challenge Th...

Google Launches New Mobile Friendly Testing Tool

Google have stepped up their campaign to cultivate a mobile-friendly web, with the launch of a new Mobile Friendly Test tool. The feature can be found in the mobile usability report section of Google Search Console. Google’s existing M...
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