How Many Users Does Instagram Have & 5 Tips for Success Digital Marketing News


The team behind Instagram took to the social platform’s blog last week to reveal their worldwide user count has now passed the 500 million mark. The post revealed that over 80% of Instagram’s users now reside outside the United States, with an average of over 300 million people now using the app every day.

Instagram addressed their users directly in the blog post, saying:

“As you’ve captured and shared the moments happening around you, you’ve formed incredibly varied and diverse communities. Whether you’re an illustrator, a sneakerhead or an astronaut on the International Space Station, every photo and video you share helps bring people closer to friends and interests, broadens perspectives and inspires a sense of wonder. You’ve made Instagram a place where the everyday and the epic are always within reach.

“Thank you for your creativity, your openness and your passion for sharing your worlds with one another. We can’t wait to see what you create next.”

Instagram’s present rate of user acquisition stands at roughly 100 million users per nine months – a faster rate of growth than any other social platform, Facebook included.

5 Tips on how to use Instagram for Businesses

Wall Street eyebrows were raised back in 2012, when Facebook acquired Instagram for a staggering $1 billion. More recently the wolves have changed their tune.

Far from remaining the niche or ‘hipster’ product for which some were quick to take it, Instagram has grown into a vibrant and diverse platform with a broad appeal.

For businesses and marketers, it’s time to wise up. Here are 5 handy tips on how to use Instagram to market a business:

  1. Identify your content themes. For example, we don’t have a physical product to sell, so we need to work out the themes of what we do. As we are a training and online learning company, I can identify which parts of what we do are visually interesting. For us that would be ‘behind the scenes’ (for example at the setting up of a conference), travel (travel for conferences and clients) and group selfies on training courses. I can then reinforce my brand via these themes.
  2. Connect with prospective customers – when it comes to reaching out to prospective customers, Instagram is far more permissive than its elder sibling, Facebook. Following Instagram users who look like they’d fit your customer profile is a practically effort-free way to quickly reach members of the right audience.
  3. Paint your brand into a lifestyle – your Instagram profile can feature plenty of images depicting your products of services (as long as they are visually interesting)– but that’s not the full picture. Intersperse your product and service images with images depicting a desirable lifestyle that fits with your brand: wether that is wholesome scenes, high living, happy employees or exclusive access it doesn’t matter, but it must align with your content themes (see point 1).
  4. Tag, tag, tag! – add plenty of relevant hash tags to every image you post to maximise your reach.
  5. Get social influencers on-board – try reaching out to celebrated figures in your industry by tagging them in a post. Did you see an industry expert at a conference? Did a celeb walk into your shop this afternoon? Make sure you get a photo and tag them in the ensuing post. Did the image of Queen Elizabeth II appear in your tea leaves this morning? Tag her! You never know…
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