Free Book Chapter – Building Digital Culture: A Practical Guide to Digital Transformation

 

Building Digital Culture aims to answer a simple question: How can organisations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that’s exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won’t let up

Daniel Rowles (CEO of TargetInternet) and Thomas Brown combine more than 30 years of experience at the forefront of marketing and digital developments to help you to navigate from being a business that tolerates or acts digital, to one that truly is digital.

Building Digital Culture is based on more than 200 hours of research, candid interviews and contributions from senior leaders at a diverse range of brands including Twitter, Made.com, Deloitte, HSBC, Ladbrokes, Direct Line Group, Barclays, The Metropolitan Polise, RSA Insurance and many more.

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See the book on Amazon here

 

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