Email Marketing

 

Email Marketing

Gmail to support responsive email design

Google have announced a raft of improvements to Gmail’s email rendering capabilities, including support for responsive design via CSS stylesheets and media query modules. The updates will allow email marketers greater and easier control o...

Examples of Effective A/B Testing in Action

Every digital marketer stands to gain valuable insights and improve their campaign results by using A/B testing. It would be easy to spend all the time in the world testing different variations on your content – which font size scores ...

MailChimp Adds Product Recommendations Blocks

Users of the email marketing service MailChimp can now add automatically generated product recommendation blocks into their B2C emails. Data Scientist Neel Shivdasani announced the new feature in a MailChimp blog post, which detailed how...

Digital Marketing Video Episode 12 - Email Marketing - Cleaning Data

Focussing on the two key email marketing measures, open rate and click through rate, the video will explore how these measures can be used to improve your email results ad clean your email data. We’ll explore why cleaning your email data ...

Digital Marketing Podcast Episode 127 - The Future of Email Marketing 2016 and beyond

Ciaran talks to Kristin Naragon, Director of Email Solutions at Adobe, about their research into both consumer and marketing professionals use of email marketing and the interesting insights it provided. With email marketing continuing t...

Digital Marketing Podcast Episode 119 - Email Marketing Best Practice

Daniel and Ciaran discuss Email Marketing best practice and share their top tips for effective mass email communication with your highl...

5 Steps to Advanced Email Personalisation

In an environment of huge levels of noise online, more and more social channels, and increasing numbers of emails, how do we get our email messages to stand out from the noise? Sending the right content, to the right person at the right tim...

Digital Marketing Video Episode 6 - Email Marketing Measurement

  Understanding how the user journey has fundamentally changed means we need to look at the measurement of our email campaigns in a new way. This video explores the challenges and opportunities of measuring the true impact of our em...

Email Marketing Best Practice - Complete Guide

Complete guide to email marketing best practice. Over 25 pages of best practice, tools, tips and examples. Free chapter from award winning book "Digital Branding" No sign up or forms to fill in. Covers all aspects of email marke...
Interested in Digital Marketing Elearning - Start Free 14 Day Trial >