Despite the fact your emails to customers, clients and contacts will perform a diverse array of functions, they will all arrive in the recipient’s inbox in roughly the same package: just a subject line and a sender name. The relative unif...
Daniel and Ciaran are back after a short break with a news roundup of the biggest stories that have us excited in the digital marketing world this November. Under discussion are:- Gmail’s responsive design updates, Linked in Content searc...
We marketers have grown accustomed to the idea that by optimising our emails for mobile users, we can give our campaigns an edge over the competition. Alas, times have moved on, and the fact is that we should now be creating mobile optimise...
Do you want to make your marketing speak to people? It’s simple: actually make it speak to them.
According to a recent report by eConsultancy, a massive 74% of marketers believe that targeted email personalisation increases customer en...
Google have announced a raft of improvements to Gmail’s email rendering capabilities, including support for responsive design via CSS stylesheets and media query modules. The updates will allow email marketers greater and easier control o...
Every digital marketer stands to gain valuable insights and improve their campaign results by using A/B testing.
It would be easy to spend all the time in the world testing different variations on your content – which font size scores ...
Users of the email marketing service MailChimp can now add automatically generated product recommendation blocks into their B2C emails.
Data Scientist Neel Shivdasani announced the new feature in a MailChimp blog post, which detailed how...
Focussing on the two key email marketing measures, open rate and click through rate, the video will explore how these measures can be used to improve your email results ad clean your email data. We’ll explore why cleaning your email data ...
Ciaran talks to Kristin Naragon, Director of Email Solutions at Adobe, about their research into both consumer and marketing professionals use of email marketing and the interesting insights it provided.
With email marketing continuing t...