Depending on who you ask, cold email is either a personal and persuasive sales tool, or it’s a spammy tactic that should be consigned to the Trash folder of email history. In our opinion, both viewpoints can be true: it depends on how ...
BIMI could be the key to increasing trust in your emails – through the power of your own brand logo. In this guide, we explain what BIMI is, how to implement it, and how BIMI can improve email deliverability. Before we start, we’d li...
Are your emails constantly getting stopped by your recipients’ spam filters? Worse still, are they just not showing up at all? Email deliverability is a problem for many businesses – and solving the issue can sometimes be a bit of a ...