Email Marketing

 

Email Marketing

An Objective-Focused Guide to Writing Copy for Marketing Emails

Despite the fact your emails to customers, clients and contacts will perform a diverse array of functions, they will all arrive in the recipient’s inbox in roughly the same package: just a subject line and a sender name. The relative unif...

Digital Marketing Podcast Episode 138 - Digital Marketing News Update

Daniel and Ciaran are back after a short break with a news roundup of the biggest stories that have us excited in the digital marketing world this November. Under discussion are:- Gmail’s responsive design updates, Linked in Content searc...

5 Examples of Mobile Optimised Emails

We marketers have grown accustomed to the idea that by optimising our emails for mobile users, we can give our campaigns an edge over the competition. Alas, times have moved on, and the fact is that we should now be creating mobile optimise...

5 Great Examples of Email Personalisation

Do you want to make your marketing speak to people? It’s simple: actually make it speak to them. According to a recent report by eConsultancy, a massive 74% of marketers believe that targeted email personalisation increases customer en...

Gmail to support responsive email design

Google have announced a raft of improvements to Gmail’s email rendering capabilities, including support for responsive design via CSS stylesheets and media query modules. The updates will allow email marketers greater and easier control o...

Examples of Effective A/B Testing in Action

Every digital marketer stands to gain valuable insights and improve their campaign results by using A/B testing. It would be easy to spend all the time in the world testing different variations on your content – which font size scores ...

MailChimp Adds Product Recommendations Blocks

Users of the email marketing service MailChimp can now add automatically generated product recommendation blocks into their B2C emails. Data Scientist Neel Shivdasani announced the new feature in a MailChimp blog post, which detailed how...

Digital Marketing Video Episode 12 - Email Marketing - Cleaning Data

Focussing on the two key email marketing measures, open rate and click through rate, the video will explore how these measures can be used to improve your email results ad clean your email data. We’ll explore why cleaning your email data ...

Digital Marketing Podcast Episode 127 - The Future of Email Marketing 2016 and beyond

Ciaran talks to Kristin Naragon, Director of Email Solutions at Adobe, about their research into both consumer and marketing professionals use of email marketing and the interesting insights it provided. With email marketing continuing t...
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