Email Marketing

 

Email Marketing

4 Great B2B Email Examples

Join us as we discuss four outstanding B2B email examples. We’ll be breaking down the techniques used in each case study, so you’ll be able to replicate them in your own B2B email marketing campaigns. Social Report – announcing a B2B...

Guide to Building Interactive Emails (& Top 5 Resources)

Emails formats have traditionally lagged years behind websites in terms of interactivity. While the web has grown ever more immersive, emails have remained static – but in recent years, marketing emails have finally started to catch up, t...

An Objective-Focused Guide to Writing Copy for Marketing Emails

Despite the fact your emails to customers, clients and contacts will perform a diverse array of functions, they will all arrive in the recipient’s inbox in roughly the same package: just a subject line and a sender name. The relative unif...

Digital Marketing Podcast Episode 138 - Digital Marketing News Update

Daniel and Ciaran are back after a short break with a news roundup of the biggest stories that have us excited in the digital marketing world this November. Under discussion are:- Gmail’s responsive design updates, Linked in Content searc...

5 Examples of Mobile Optimised Emails

We marketers have grown accustomed to the idea that by optimising our emails for mobile users, we can give our campaigns an edge over the competition. Alas, times have moved on, and the fact is that we should now be creating mobile optimise...

5 Great Examples of Email Personalisation

Do you want to make your marketing speak to people? It’s simple: actually make it speak to them. According to a recent report by eConsultancy, a massive 74% of marketers believe that targeted email personalisation increases customer en...

Gmail to support responsive email design

Google have announced a raft of improvements to Gmail’s email rendering capabilities, including support for responsive design via CSS stylesheets and media query modules. The updates will allow email marketers greater and easier control o...

Examples of Effective A/B Testing in Action

Every digital marketer stands to gain valuable insights and improve their campaign results by using A/B testing. It would be easy to spend all the time in the world testing different variations on your content – which font size scores ...

MailChimp Adds Product Recommendations Blocks

Users of the email marketing service MailChimp can now add automatically generated product recommendation blocks into their B2C emails. Data Scientist Neel Shivdasani announced the new feature in a MailChimp blog post, which detailed how...
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