Ecommerce

 

Ecommerce

Tesco Trials Paperless Receipt System

A Tesco supermarket in Harlow, Essex is trialling a paperless e-receipt system that uses unique customer barcodes to save customers’ receipts to a digital archive. The new system could be rolled out nationwide next year, in place of envir...

What is Facebook Marketplace?

It’s a globe-straddling social network, it’s your go-to social advertising platform – and now it’s a marketplace too! On October 3rd, Facebook announced the arrival of Facebook Marketplace, a new feature that will allow users to buy...

Facebook Bots and Artificial Intelligence in Digital Marketing

In this week’s long read, we’re taking a close look at the emergence of bots and AIs in digital marketing. What are the implications for the digital marketing industry, and what methods can digital marketers use when creating scripts fo...

4 Mobile Wins for your Ecommerce Business

Mobile is no longer just a buzzword within digital marketing – it is digital marketing. With 51% of UK ecommerce sales happening via mobile it is more important than ever to embrace omni-channel marketing. We have selected 4 key steps to ...

1 in 3 Web Users Research Products on Social Media

A new poll from GlobalWebIndex’s Flagship Report Series has indicated that 1 in 3 web users between the ages of 16-64 use social media to research products, brands or services before making a purchase. The GlobalWebIndex Q1 2016 survey ga...

The Huge Untapped Potential of Social Commerce

Social Isn’t About Selling, Except When It Is The stats below show the percentage of users on each social platform that have purchased online on any device in the last month. The Chinese platforms come in highest, which is no surprise ba...

Digital Strategy Measurement Framework

This posts outlines a tried and tested framework for planning and implementing a digital marketing measurement framework that can help with planning and understanding the effectiveness of a digital strategy. It includes a step by step guide...
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