Digital Strategy

 

Digital Strategy

An Introduction to Agile Working

What is Agile, and how can it be used to help get things done quickly in a fast-paced environment? ‘Agile working’ may sound like a classic case of buzzy business-speak, but we’re pleased to say there’s real substance behind the ...

5 Examples of Incredible Social Media Community Management

Every social media page, profile and group has the potential to become the focal point of a vibrant digital community. From the owner’s perspective, the potential upsides here are massive, from increased post engagement to seismic shifts ...

Just how big is the UK’s Digital Skills Gap?

Businesses in the UK are facing a digital skills crisis. Our venerable education system is struggling to produce enough skilled tech specialists to meet demand, and understandably so – between 2010 and 2014 turnover growth in the digital ...

What is Google Surveys?

Google has enhanced its consumer research offering for pay-as-you-go users with the launch of a new Google Analytics Solutions product, Google Surveys. They’re touting the new service as a way to “get fast, reliable opinions” from rep...

How to Digitally Market a Small Business in One Day per Week

You know that digital marketing is important, you want to get exposure for your business online, but you are understandably reluctant to shell out on hiring an expert to do the job for you. For firms and freelancers operating on lean bud...

5 Approaches to Structuring a Digital Marketing Team

Digital marketing is such a fresh, fluid and ill-defined field that organising a full team of digital marketers can be a real headache. How do the quite distinct fields of PR, SEO, PPC, creative, development, UX and data analysis fit togeth...

Social Media Crisis Management

This article gives you a step by step guide to managing a social media crisis should one occur, but also looks a at structured approached to avoid them happening in the first place. The Internet is awash with social media disaster storie...

Facebook Bots and Artificial Intelligence in Digital Marketing

In this week’s long read, we’re taking a close look at the emergence of bots and AIs in digital marketing. What are the implications for the digital marketing industry, and what methods can digital marketers use when creating scripts fo...

How to Grow a Thriving Digital Culture at Your Company

A business should be a little community unto itself, with its own traditions, social structure and – perhaps most importantly – culture. This article will explain a few useful ways in which a company can train its culture in a digital-f...
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