Digital Strategy

 

Digital Strategy

Digital Marketing Psychology Tips & Techniques

Have you ever taken a moment to ruminate on how you arrive at the decisions you make? Now we promise we’re not wearing foil hats as we write this – but people, particularly marketers, are using psychological tactics to influence your de...

Digital Marketing Podcast Episode 149 Nine Digital Marketing Psychology Tips & Techniques

Daniel walks us through some rather clever marketing psychology techniques which can help you to secure more sales and improve your ove...

Measuring Offline Channels with Digital

One of the great advantages digital marketing has over offline marketing is that digital is inherently more measurable. When a customer is served your display ad in their web browser, you can see if they’ve seen or clicked it, and whether...

Digital Marketing Podcast Episode 146 What is PR Smith’s SOSTAC® Plan and Why Should You Be Using it?

If you have ever studied marketing you will have come across PR Smith’s SOSTAC® Plan. But what is SOSTAC® and how can you use it to improve your results in a digital world? Daniel walks us through the original inspiration for so man...

Digital Marketing Podcast Episode 145 - A Guide to Digital Failure

Daniel and Ciaran are back celebrating the podcasts 7th birthday and over 1 million downloads with an audio guide to digital failure. Daniel talks us through how to avoid failure by ensuring all your efforts are joined up and resourced prop...

Future Proof Your Digital Strategy - MemCom 2017

This is Daniel Rowles' presentation on How to Future Proof Your Digital Strategy from the MemCom 2017 conference on the 17th May 2017. Useful Links: Digital Transformation Framework Digital Measurement Framework Daniel Rowles ...

How to Tailor Your Social Media Copywriting to Platform and Objective

Join us as we outline a set of effective and often original copywriting techniques to help you achieve your key objectives on Twitter, LinkedIn, Facebook and Instagram. Writing for Twitter Tweets are like haikus for social media copywrite...

How Different Age Groups Are Using Social Media

To market towards multiple demographics takes great powers of empathy – and a deep knowledge of how different types of people interact with the digital world. You need to know how different demographics use digital, and how they experienc...

Free Book Chapter - Building Digital Culture: A Practical Guide to Digital Transformation

Building Digital Culture aims to answer a simple question: How can organisations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs ...
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