Digital Strategy

 

Digital Strategy

How to do a PESTEL Analysis

What is PESTEL and how do Digital Marketers use it? PESTEL or PESTLE is a simple acronym framework for assessing the key features of a business’ environment. The PESTEL Framework is designed to help us to identify business opportunities, ...

Digital Marketing Podcast Episode 187-Strategic Positioning and Brand Purpose

Daniel walks us through strategic positioning an brand purpose, breaking down what it actually means with some simple, practical guidan...

Stakeholder Management for Digital Marketers

Read our comprehensive guide to stakeholder management and start taking control of project meeting outcomes in a positive way. Learn ho...

Digital Marketing Podcast Episode 181- Digital Darwinism Interview With Tom Goodwin

Ciaran talks to author Tom Goodwin, about his new book Digital Darwinism. Digital Darwinism takes a deep dive into what business leade...

Digital Growth Hacking Case Studies

What exactly is growth hacking? Since the term was coined by entrepreneur Sean Ellis in 2010, marketers have used it to refer to a dizzying array of techniques, tools and ideas. Some have been genuinely innovative, whilst others have been m...

7 Highlights From “Digital Branding” by Daniel Rowles

This March we celebrate the launch of the 2nd edition book by our CEO, Daniel Rowles: Digital Branding (second edition). With chapters on social, mobile, email, PPC, marketing automation and more, it’s a comprehensive guide to your brand'...

Digital Marketing Podcast Episode 177 Single Customer View And How to Achieve It

Daniel and Ciaran explore the single customer view. What is it? How does it potentially work?  What benefits can it bring to your cust...

Digital Marketing Podcast Episode 176 User Journey Mapping

Daniel talks us through the process of User Journey Mapping, a simple method to get us all thinking very hard about what content we nee...

Digital Marketing Experts’ Predictions for the Year Ahead (2018)

Join us as we analyse some of the most interesting expert digital marketing predictions for 2018. Will this be the year of e-learning? How long should our blog articles be getting? And what will a successful brand look like in 2019? We’ll...
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