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Digital Strategy
Digital Strategy
The Honeycomb Model for Social Media Strategy
oin us as we explore the honeycomb’s meaning, its origins, and how you can use it in your marketing work....
What Are the 4 C's of Marketing and How to Practically Employ Them
The original and most fundamental of the “4 C’s” frameworks is the 4 C’s of the marketing mix (Lauterborn, 1990), which sets ou...
A short guide to SWOT / TOWS analysis for digital marketers
What is a SWOT or TOWS analysis, how are they carried out, and how can you use them to improve your digital marketing strategy? Get a h...
Digital Marketing Podcast Episode 192- Mastering Stakeholder Management
Daniel shares with us his own approach to stakeholder management with some simple easy to follow guidance on how to go about managing t...
The Digital Marketing Podcast Episode 191-Benchmarking and improving your digital marketing skills
Daniel shares some of the insights the 2018 Digital Marketing Skills Benchmark Report has given on the state of marketing knowledge wit...
How to do a PESTEL Analysis
What is PESTEL and how do Digital Marketers use it? PESTEL or PESTLE is a simple acronym framework for assessing the key features of a business’ environment. The PESTEL Framework is designed to help us to identify business opportunities, ...
Digital Marketing Podcast Episode 187-Strategic Positioning and Brand Purpose
Daniel walks us through strategic positioning an brand purpose, breaking down what it actually means with some simple, practical guidan...
Stakeholder Management for Digital Marketers
Read our comprehensive guide to stakeholder management and start taking control of project meeting outcomes in a positive way. Learn ho...
Digital Marketing Podcast Episode 181- Digital Darwinism Interview With Tom Goodwin
Ciaran talks to author Tom Goodwin, about his new book Digital Darwinism. Digital Darwinism takes a deep dive into what business leade...
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