Digital Strategy

 

Digital Strategy

What Are the 4 C's of Marketing and How to Practically Employ Them

The original and most fundamental of the “4 C’s” frameworks is the 4 C’s of the marketing mix (Lauterborn, 1990), which sets ou...

A short guide to SWOT / TOWS analysis for digital marketers

What is a SWOT or TOWS analysis, how are they carried out, and how can you use them to improve your digital marketing strategy? Get a h...

Digital Marketing Podcast Episode 192- Mastering Stakeholder Management

Daniel shares with us his own approach to stakeholder management with some simple easy to follow guidance on how to go about managing t...

The Digital Marketing Podcast Episode 191-Benchmarking and improving your digital marketing skills

Daniel shares some of the insights the 2018 Digital Marketing Skills Benchmark Report has given on the state of marketing knowledge wit...

How to do a PESTEL Analysis

What is PESTEL and how do Digital Marketers use it? PESTEL or PESTLE is a simple acronym framework for assessing the key features of a business’ environment. The PESTEL Framework is designed to help us to identify business opportunities, ...

Digital Marketing Podcast Episode 187-Strategic Positioning and Brand Purpose

Daniel walks us through strategic positioning an brand purpose, breaking down what it actually means with some simple, practical guidan...

Stakeholder Management for Digital Marketers

Read our comprehensive guide to stakeholder management and start taking control of project meeting outcomes in a positive way. Learn ho...

Digital Marketing Podcast Episode 181- Digital Darwinism Interview With Tom Goodwin

Ciaran talks to author Tom Goodwin, about his new book Digital Darwinism. Digital Darwinism takes a deep dive into what business leade...

Digital Growth Hacking Case Studies

What exactly is growth hacking? Since the term was coined by entrepreneur Sean Ellis in 2010, marketers have used it to refer to a dizzying array of techniques, tools and ideas. Some have been genuinely innovative, whilst others have been m...
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