Digital Strategy

 

Digital Strategy

How to set SMART Marketing Objectives

What are SMART Marketing objectives, how do they apply to digital marketing activities, and how does SMART goal-setting fit into marketing strategy formulation? Join us as we explain one of the most useful frameworks in the business and mar...

Digital Marketing Podcast Episode 207-The State of Content Marketing 2019

Daniel and Ciaran discuss the state of content marketing and the ever-changing relationship between content creators and search engine ...

How to embed a YouTube video without showing related videos

Back in 2018  YouTube changed the way their embed codes work on third-party sites. It happened quite quietly, and without much announcement but its rather an important shift in how YouTube embeds behave so we thought we had better explore...

Digital Marketing Podcast Episode 204 Advocates and Influence

Daniel and Ciaran discuss the importance of advocates of your brand. How do you build advocacy? How do you keep your online connections...

The Honeycomb Model for Social Media Strategy

oin us as we explore the honeycomb’s meaning, its origins, and how you can use it in your marketing work....

What Are the 4 C's of Marketing and How to Practically Employ Them

The original and most fundamental of the “4 C’s” frameworks is the 4 C’s of the marketing mix (Lauterborn, 1990), which sets ou...

A short guide to SWOT / TOWS analysis for digital marketers

What is a SWOT or TOWS analysis, how are they carried out, and how can you use them to improve your digital marketing strategy? Get a h...

Digital Marketing Podcast Episode 192- Mastering Stakeholder Management

Daniel shares with us his own approach to stakeholder management with some simple easy to follow guidance on how to go about managing t...

The Digital Marketing Podcast Episode 191-Benchmarking and improving your digital marketing skills

Daniel shares some of the insights the 2018 Digital Marketing Skills Benchmark Report has given on the state of marketing knowledge wit...
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