Digital Marketing Podcast Episode 8 – Tools to Improve Your Website


Great tools to help make your website better
Daniel and Ciaran share and explain some of the tools they both use to improve websites. We explore:

  • Website analytics and how to set up goal conversion and how you track visitor engagement
  • How to use Google website optimiser to run A/B and Multi-variant testing
  • Tools that help you visualize and research how visitors interact with your pages
  • Browser testing tools
  • Notable  – a tool Ciaran can’t stop talking about that helps you work collaboratively with your entire design and coding team to improve and optimise the design and gathering of in-house feedback prior to new pages going live

RSS for the Digital Marketing Podcast:
Google Analytics

Google Website optimiser
(update- Since we recorded this episode Google have since retired website optimiser. Try Google Optimize )

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