Marketing Consent Optimisation Digital Marketing Podcast Episode 271


Whether you’re a large company or small business, the dreaded cookie consent message has become an inevitable annoyance. But it doesn’t have to be! 

Ciaran speaks to Usercentrics, who help companies achieve data permission and compliance that’s in harmony with your marketing strategy. Learn how they are changing the way we think about permissions and ensure that everyone is compliant with GDPR and other privacy regulations.

Although cookie permissions can be a nuisance to many, they are important and necessary. There are so many potential points of failure on a website, and as the owner, you might be violating user privacy law without even realising it. A good consent management platform enables you to harmonise your marketing and data strategy with legal requirements. Learn 7 GDPR Positive steps Usercentrics use that will keep your users privacy safe and their permissions effectively managed and up to date.

Download Episode 271

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Useful Links

California Consumer Privacy Act (CCPA)

Useful CCPA checklist

GDPR compliance

Brexit and Cookie Consent

Google Consent mode

Browser plugins for tracking what is being tracked

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