Does Digital Advertising Work? Digital Marketing Podcast Episode 245


Tasked with a question and a link from one of our listeners, Ciaran and Daniel explore their thoughts on “How?’ and “How well online advertising works?”

We explore programmatic advertising’s tendency to just bombard people with ads they ignore.  We also explore if advertising is an Art or a Science. We also explore if Digital can work in isolation, as Ciaran shares the results of an interesting experiment, he ran for a large UK brand.

Exactly how can organisations better understand the relationship between advertising and customers needs wants and resulting behaviour in both the real world and Offline? Are we all so focussed on digital and big data that we miss the bigger picture? All this and more explored through multiple rants from both Daniel and Ciaran on The Digital Marketing Podcast.

As always, we welcome your thoughts and feedback on this episode. Agree with what we have said? Found this episode useful? Disagree strongly or have examples of your own work that shows things aren’t always as clear cut?  Share and add to the debate. Get in touch.

Download Episode 245

Listen or subscribe on
Spotify | Deezer  | Apple Podcasts |  Google Podcasts | Stitcher | TuneIn | SoundCloud

Useful Links

Read the Article Andre sent us which spawned our debate

Get in touch

Learn more with Target Internet’s online on demand digital marketing training. Sign up for a free 30 day trial here

get your free membership now - absolutely no credit card required

  • The Digital Marketing Toolkit
  • Exclusive live video learning sessions
  • Complete library of The Digital Marketing Podcast
  • The digital skills benchmarking tools
  • Free online training courses

Interested in Digital Marketing Elearning - Start Free 30 Day Trial >