Is Social Media Still Social? Digital Marketing Podcast Episode 229

 

If you enjoyed our interview with the founders of SparkToro, Rand Fishkin and Casey Henry, we have some bonus interview content for you to get stuck into this week. Our chat with Rand and Casey was over an hour long. During that time, we discussed a whole bunch of other things. That’s not unusual when we let Ciaran loose with a mic!… but a lot of what that discussion covered was too good to end up on the cutting room floor, so we share it here for your listening pleasure.

Under discussion, Is Google Search at risk of becoming a walled garden? Startup investment models, Picking a suitable and memorable brand name, and an exploration of just how Social, Social media channels really still are. Listen in, enjoy and discover how Unicorns differ from Zebras in the startup investment world.

We also explore some of the flaws in social metrics and how they reward bad behaviour and mislead unsuspecting marketers. We also discuss the SparkScore and the free Fake follower’s tool spark toro provide for analysing twitter accounts.

Useful Links

Rand Fishkin’s blog post on Google Search traffic clicks

SparkToro

Fake followers tool

Casey’s Twitter account ( follow him!)

Geraldine’s blog on social media harassment

Spark Scores


Download Episode 229

Listen or subscribe on
Spotify   |     Deezer     |    Apple Podcasts    |    Google Podcasts  |     Stitcher    | TuneIn | SoundCloud

get your free membership now - absolutely no credit card required

  • The Digital Marketing Toolkit
  • Exclusive live video learning sessions
  • Complete library of The Digital Marketing Podcast
  • The digital skills benchmarking tools
  • Free online training courses

FREE MEMBERSHIP
infographic
Interested in Digital Marketing Elearning - Start Free 14 Day Trial >