Viral Marketing Part 2 -An Interview with the Viral Factory Digital Marketing Podcast Episode 13

 

In part II we explore with Ed Robinson the creative aspect of Viral video creation, exploring the essential aesthetics and styles of online viral video, How viral video idea’s work for the audience, pivot moments, talking about Viral factory productions LED Sheep, Ravenstoke. We also explore the seeding process, a key strategic element for building and promoting foundation audience necessary to start a global online viral effect. We explore how the search for effective viral video is blowing apart clients traditional understanding of using video media for business product promotion and Ed introduces Baltimore, the Viral factory’s bespoke viral video tracking system that measures discussion buzz resulting from online clips as well as views of the viral elements to give clients a measure of the effect and ROI online clip campaigns are creating.

We have uploaded examples of Viral Factory work to the following YouTube playlist:
http://www.youtube.com/view_play_list?p=5CA8659693031B5A


Download Episode 13

Listen or subscribe on
Spotify   |    Apple Podcasts    |    Stitcher    |    Google Play   |   TuneIn   | Soundcloud

 

For more like this sign up to our Newsletter
Sign up now for the latest digital marketing best practice, trends and news. You will also get our Digital Marketing Toolkit when you sign up. We will not email you more than twice a month and we will never pass on your details to anyone else. You can read our full Privacy Policy here.
* = required field

How to get in Touch:

daniel@targetinternet.com

http://www.twitter.com/danielrowles

http://www.linkedin.com/groups/Digital-Marketing-Podcast-2785308

http://www.facebook.com/digitalmarketingpodcast

http://itunes.apple.com/gb/podcast/the-digital-marketing-podcast/id373596600

 

get your free membership now - absolutely no credit card required

  • The Digital Marketing Toolkit
  • Exclusive live video learning sessions
  • Complete library of The Digital Marketing Podcast
  • The digital skills benchmarking tools
  • Free online training courses

FREE MEMBERSHIP
infographic
Interested in Digital Marketing Elearning - Start Free 14 Day Trial >