How to Get Social Media Buy-in from your Organisation Digital Marketing Podcast Episode 129


Daniel talks us through getting leadership buy in to key digital transformation projects by answering some of the tough questions you might be asked.

Tough questions we tackle:

  • How to deal with negative conversations online
  • How to minimise the chance that social team might say something embarrassing.
  • How to deal with leakage of confidential information.
  • How to deal with the disbelief that people we want to reach don’t use social media.
  • How to deal with the risk of law suits from Social Media activity.
  • How to solve the time lag from your compliance team.
  • How to spot potential errors or faux pas
  • How to tie social channel to business results


Take a look at for some great resources that will further help you in this area.

Download Episode 129


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