Content Marketing, How to Not Annoy Your Audience


Ciaran speaks to Mark Pinnes, Deputy Managing Director of Flagship Consulting, about some research they were involved with, investigating the key things content marketers do which annoy their audiences. How guilty is your content marketing strategy?


The research was conducted by the Economist Group Content Solutions – which is part of the Economist Intelligence Unit.

Infographic and further reading on the Economist Intelligence Unit research

Read Mark’s Linked in article mentioned in the podcast

 Find out more about Flagship Consulting’s work at

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