Keeping Social Honest


Anne Godfrey, Chief Executive of the Chartered Institute of Marketing talks to Ciaran about the research the CIM released last month at the CIM Bloomberg Digital Summit. The Research looked at the gap between what consumers feel is acceptable in social medias vs what marketers feel is acceptable, unveiling some interesting gaps. Anne introduces the CIM’s Keep Social Honest Campaign as well as the CIM’s new website which provides further insights and an opportunity to benchmark how well your social media efforts match recommended best practice.

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