Digital Marketing News

 

Digital Marketing News

Google Analyst Confirms TLD Keywords are not a Factor in Rankings

Google Switzerland employee John Mueller has confirmed that top level domains are not used as a Google search ranking factor. When asked about TLDs during a Google Webmaster Central office hours hangout interview, Mueller said: “The TLD i...

Microsoft acquires LinkedIn: Expert Reaction

This week’s top news story in digital marketing is undoubtedly Microsoft’s $26.2 billion acquisition of LinkedIn. The news was announced by the two digital giants on Monday (13/06/16). In an article posted on their blog, LinkedIn str...

Instagram Rolls Out Personalised Content Feed Algorithm

Instagram have announced an important change to their content feed algorithm, designed to improve user experience by showing “the moments you care about first”. The app previously displayed content in order of publication on each user...

Pinterest Re-Name ‘Pin it’ Button

Pinterest have announced a change to their app’s button for browsers. From now on, the “Pin it!” button used to save web content to Pinterest users’ profiles will be re-named, simply as “Save”. Over recent months the brains b...

Snapchat Overtakes Twitter: The Future of Twitter

Troubled social media platform Twitter has been surpassed in daily usage by its younger, image-led competitor Snapchat, according to a report from AdvertisingAge. The report quotes an anonymous source (“people familiar with the matter...

MailChimp Adds Product Recommendations Blocks

Users of the email marketing service MailChimp can now add automatically generated product recommendation blocks into their B2C emails. Data Scientist Neel Shivdasani announced the new feature in a MailChimp blog post, which detailed how...

Facebook Audience Network Ads to Be Delivered To Non-users

The VP of Facebook’s Ads and Business Platform, Andrew Bosworth, has taken to the social network’s blog to announce an expansion of the Facebook Audience Network – the service used by advertisers to extend their Facebook advertising c...

Google Analytics Announce Free Data Visualisation Tool

Google have launched a new free-to-use version of Google Analytics Data Studio*. Free DS will allow individuals and small teams to utilize a suite of eye-catching and enlightening data visualisation tools, premium versions of which have bee...

Google Adopts Wider Results Column, Longer Meta Titles

Google’s search results page design has undergone a minor design change, which will have interesting implications for digital marketers. As of this month results have been delivered in a wider column, which supports longer meta titles and...
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