Digital Marketing News

 

Digital Marketing News

Shop Visits Conversions & Location Extensions Added to Google AdWords

Google AdWords has been kitted out with a set of new features, designed to “close the loop” between digital advertising and high street conversions. In an announcement posted on the AdWords blog, Google’s VP of Display and Video Ad...

LinkedIn Content Search – a new Opportunity for Marketers

Over recent years we’ve seen LinkedIn placing an ever greater focus on user-generated content. The trend deepened late last month, when the business-focused network announced the launch of a new set of search features, designed to improve...

NEW: Automatic Insights from Google Analytics

Google Analytics for mobiles may just have got a whole lot handier, thanks to the addition of a machine-learning-powered insights feed that promises to provide users with real time revelations regarding their Analytics data. The new feature...

How Many Users Does Instagram Have & 5 Tips for Success

The team behind Instagram took to the social platform’s blog last week to reveal their worldwide user count has now passed the 500 million mark. The post revealed that over 80% of Instagram’s users now reside outside the United States,...

What is Google RankBrain?

Google Search’s machine learning system RankBrain is now used in the processing of every query received by the search engine, and affects search rankings “in a lot of queries”. Google Senior Fellow Jeff Dean revealed the news in an in...

Twitter Announces 140 Second Videos & Viewing Mode

Can’t put across your message in 140 characters? How about 140 seconds? Twitter has announced a trio of updates that will revolutionise how videos are viewed and posted on the platform. Perhaps the most interesting of the changes wi...

Google Analytics UI Updated with Spammer Hack Alerts

Google have revealed that spammer hack alerts will now be delivered to webmasters through the Google Analytics User Interface. The update was announced in an entry on the Google Webmaster Central blog, posted June 21st. Here’s what they w...

Google Has Integrated Search Console With Analytics

Notice something different in your Google Analytics account? The Search Engine Optimisation tab has been replaced with a Google Search Console tab, offering more detailed information on the portion of your site’s activity that stems from ...

Google Analyst Confirms TLD Keywords are not a Factor in Rankings

Google Switzerland employee John Mueller has confirmed that top level domains are not used as a Google search ranking factor. When asked about TLDs during a Google Webmaster Central office hours hangout interview, Mueller said: “The TLD i...
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