Digital Marketing News – UK Networks Slow To Roll Out Ice Cream Sandwich


The long awaited Android 4.0 (Ice Cream Sandwich) is finally available in the UK this week but so far very few have actually seen it. Samsung announced its launch of the smartphone operating system for the Galaxy S II on the 19th March, but it is being held up by UK mobile operators who are keen to ensure they work the demand to their advantage.

Only the 3 network has so far announced it has set the update live and it should start becoming available to users on their network very soon. Other operators are lagging behind and could potentially be using the delay to encourage users to upgrade to new phones which come with the update pre-installed.

There may of course be some issues around compatibility with other software and apps already in place on most models and networks will be keen to test this before offering the upgrade but if 3 can do it this quickly, there’s no reason why the others can’t pull their finger out.

For those who are eagerly awaiting their chance to grab the update, Samsung has issued a user guide to installing and the using the new features, and has explained that the update won’t come through the airwarves so each user will need to connect to computer and install Android 4.0 through their Kies software.

The guide covers the basic set up and aims to ease the transition between the two operating systems.

If you want a reminder of the main features, CNET have produced a great little video showcasing the pros and cons of the upgrade.

You can also hear more about the update and other developments at Google by listening to the Target Internet Podcast Episode 53 – What’s New At Google

Let us know if you’ve got yours yet and what you think of it in the comments below.

Written by Felice Ayling

Interested in Digital Marketing Elearning - Start Free 30 Day Trial >