Digital Marketing News – Top picks for Social Media Week 2012


In honour of Social Media Week I’ve handpicked some of what I think are the best talks and events happening this week. While most are based around London there are many that you can watch via the live stream, though not quite enough in my opinion given the theme of the week!

Event highlights:

Tuesday 14 February
Sex, Love and Social media at 1pm
With a Valentine’s Day theme, this session will include insight into affection in the age of social media.

Optimising your Global Social Media Strategy for 2012 at 4pm
The discussion will be hosted by Matt Owen, Social media Manager at Econsultancy.
The Hospital Club, London

Wednesday 15 February
Social Media Benchmark – Results and Panel Debate at 8.30pm
Hosted by the CIM, be the first to hear findings from the new, definitive guide to how businesses are leveraging social media.
Bloomberg, City Gate House, London

Creating a Social media Management Plan at 10am
A 90 minute workshop that touches on the elements needed to create a social media management plan for your business or client.
Exmouth House, London 10am to 11.30am

Reaching the 7 Billion: Using mobile to create global social engagement at 6pm
“Engaging the 7 Billion” looks beyond our obsession with Facebook, Twitter and smartphones to a world in which mobile phones are able to connect brands with the 7 billion people that walk this earth.

Thursday 16 February
Social Recruiting and Gen Y at 8.30am
Milkround will present their recent findings about Gen Y & Social Media which include a detailed look at Gen Y’ social media habits & their view on mobile.
Milkround HQ, London

Email and Social Media: The New Rules of Engagement at 11am
During this session, panelists will discuss real-world case studies and best practices learned from small businesses,

Google@SocialMediaWeek at 2.30pm
Join us to hear the latest thinking on social media and our wider social worlds from Google experts, academics and advertisers.
Design Council, London

Friday 17 February 
Inside the Firewall: The Social Business Revolution supported by Nokia at 11am
At this event we will explore the experiences and ideas of client-side practitioners and external consultants to understand what the journey towards being a social business feels like and what the prizes and hurdles are along the way.

3-in-1: Prospect engagement, conversion and retention with a business built for growth! At 1.30pm
In a complimentary workshop, and as part of Social Media Week, learn from four future driven experts who all use tactical engagement processes with their respective networks and are prepared to share some of their winning strategies with you on how to get more results with less effort.
O2 Workshop/Seminar Facility, London

For the full list of events visit the Social Media Week website.

To follow the action on Twitter use #smw12

Written by Felice Ayling

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