Digital Marketing News – Latest Update 6


Facebook Graph Search, Vine and Google Analytics Gallery are the biggest announcements

January planning with Smart Insights

January is the time of year when many look again at their priorities for the year ahead. To help with this, Smart Insights ran a series of 8 free webinars on January 9th. Continuing the theme, expert commentator Annmarie Hanlon will be speaking in February in a webcast on how to create the Perfect Marketing Plan.

The brand new online brand of note in January was Vine. From the people who brought us 140 character tweets, so that we could say more with less, come 6 second videos. It’s based on technology Twitter purchased in 2012. It’s good to see some brands have been agile enough to trial the format, but I’m sure others will have larger, more strategic “fish to fry”. Revolution has some examples of which this caught my eye:

Of course, Facebook Graph Search which we cover in our social media section will have a much bigger impact eventually. Or will it?

Strategy and planning

IMRG Ecommerce Growth

In a separate post I showed how to use Cause-and-effect or Ishikawa fishbone diagrams for Ecommerce analysis.

Ishikawa Ecommerce

Social media marketing

Expert commentators Jon Paget and Marie Page also had good practical posts on community management tools and Reviewing Social Media Effectiveness.

Content marketing

Search marketing

User experience, analytics and conversion optimisation

  • New Google Analytics Solutions Gallery – This is a handy new set of tools to help customise reports to a business.
  • The latest podcast from Target internet looks at the recent changes to Google Analytics – This episode looks at improvements to in page analytics, AB tests in analytics and Daniels favourite hangout in GA- Multi Channel Funnels.
  • Are you a Datavore?. A post arguing for more data-driven decisions. This infographic based on research from Nesta from their useful report, ‘Rise of the Datavores’, shows that many rely on intuition alone when making marketing decisions. I wondered how this compared to Smart Insights readers, see the poll results to find out whether our readers are more balanced.
  • Mobile use statistics – One of our most popular posts in January showing the interest in managing mobile use.

Email marketing and CRM

I hope you find this summary useful. It was compiled in partnership with Dave Chaffey, author of Emarketing Excellence and editor of the Smart Insights blog.

Interested in Digital Marketing Elearning - Start Free 30 Day Trial >