Digital Marketing News – Latest Update 5

 

Digital Marketing News

Our latest summary of news, tool and trends in Digital Marketing , brought to you in association with www.smartinsights.com

Strategy and planning

What is the value of social media?

Understanding the value generated from investment in social media has been a theme throughout 2012 and November saw some interesting debates happening.

  • On the Smart Insights blog we recently discussed the assertion from Business Insider/Forrester that “Facebook and Twitter do almost nothing for sales”. I’m not a fan of hype-ridden headlines that aren’t fully substantiated…
  • Two social media heavyweights have had a bit of a battle about whether a formula created by “Social Media Scientist” Dan Zarrella is realistic for assessing the value of a Facebook Like. Olivier “The Brand Builder” Blanchard say’s it’s How Not to Measure the Value of a Like. I’m with Olivier’s arguments.
  • Meanwhile, Facebook have introduced new tools for agencies and clients to assess the value of Facebook Ads now doubt prompted by their share price changes.
  • Facebook it seems are working out how to make more of likes for their customers by attempting to wheedle out any likes that aren’t authentic. As with any Google update, the results have been met with a mixed response.

Social media marketing

Search marketing

  • New Ecommerce Schemas – A must read for retailers from SearchEngineLand showing how retailers now have new options to get more granular product information into the search results using Schema.org RDFa microdata.
  • Analysis for SEO – The final part in the free 12 part series from James Gurd showing why you should place regular analysis at the heart of your SEO planning. Many thanks for the series and updating our 7 Steps SEO Ebook James!
  • As the end of the year draws closer there are many posts looking at search trends for 2013. This one from The Drum covers 5 search trends for the coming year.

User experience, analytics and conversion optimisation

A lot of interest and examples of responsive web design this month – thanks William Seabrook for the post.

Responsive web example

We had a mobile marketing first in the UK where Marie Claire introduced the UK’s First NFC-Enabled Print Ad

We’ve also had more analysis of the implications of the latest plans for Google analytics including this post and infographic from Brian Clifton – see highlights.

Google Analytics future

Email marketing and CRM

We’ve had some great posts this month from our Expert contributors on best practices in Email marketing including:

Email brand marketing

This round-up is compiled by Dave Chaffey of marketing advice site Smart Insights.

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