Digital Marketing News – Latest Update 11


Our roundup of research insights and best practice advice from the month

The biggest news this month was of course the launch of Apple’s new iPhone 5S and 5C. As with all Apple updates, there was huge speculation around the new features and look of the latest device. A full comparison is on its way but the main features that have everyone excited is the fingerprint scanner used to unlock your phone, replacing the existing passcode security, the launch of iOS 7 which is faster and more capable than iOS 6, and the 4G capability across all networks. The look and feel of the 5S is even more streamlined and now boasts a rather luxurious leather cover while the cheaper 5C option is bright and colourful and comes in at £80 less than the 5S bringing it closer to the current price of the 5.

The phones were announced at the recent Apple conference, here’s the full keynote.

You can find out more about the new phone features on the Apple website.

And just for fun, check out this story from Mashable highlighting a minor flaw in the fingerprint scanner’s security.

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