Some keywords in Google's PPC are very expensive - Why?
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The Digital Marketing Toolkit
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If you’ve ever taken an interest in the fast evolving world of Online Advertising and particularly Programmatic Advertising (the use of systems to automatically buy and sell advertising), you’ll very quickly see that our love of jargon ...
Usability is often seen as fairly subjective topic, with different people having different ideas of what usable is and isn’t. In reality Usability can give you us a very process orientated approach to improving our websites, apps and othe...
Content Marketing has become well established set of techniques for al decent digital marketers, but as the interest an use of Content Marketing increases, so does the volume of content being produced. That means any content we produce must...
User Centred Design is the process of putting the user at the heart of every stage of the design process. At each stage there are a huge range of techniques and tools we can use to make sure we getting things right for out target audience. ...
In an environment of huge levels of noise online, more and more social channels, and increasing numbers of emails, how do we get our email messages to stand out from the noise? Sending the right content, to the right person at the right tim...
Podcasting is generally an underrated channel and we can demonstrate that with a simple fact. More people listen to podcasts than use micro-blogging services like Twitter (as you can see from these stats(Source: GlobalWebIndex Q1 2015 Inter...
Every digital strategy model has an "Insights" stage, where we collect and analyse information about the environment we are operating in. This is often referred to as the "Situational Analysis" in models like PR Smith’s SOSTAC® Plan and ...
Digital Strategy in Perspective
For a long time we’ve known that a lot of organisations move straight into digital tactics and don’t have an effective digital strategy. We’ve combined some stats from a range of places that pa...