Compared to other sectors such as marketing and media, the financial services sector has been relatively slow to digitally transform. There have been good reasons for this, from customers’ resistance to change in how their money is dealt ...
Recently we have been experimenting with how to drive better engagement with our social media marketing. As well as experimenting with multiple text posts on social platforms we have also been seeing what difference the visual assets achiev...
Twitter Cards provide an effective, efficient way to create optimised multimedia tweets. In this guide, we explain what Twitter Cards are and how marketers can use them. We’ll also cover the different types of Twitter Cards, and tell you ...
What is Transmedia Storytelling? https://vimeo.com/464191186 Transmedia storytelling is the practice of telling stories across multiple media platforms, where each medium makes a unique contribution to the story world. Any combinati...
This guide covers everything prospective students need to know about the CIM Level 6 Digital Diploma in Professional Marketing, which is available for online study via Target Internet. Contents: What is the CIM Level 6 Digital Diploma...
Whether you’re looking to gain new digital analytics skills or to prove your ability to prospective clients, gaining Google Analytics certification is well worth your while. Here’s how to get certified:
Step 1: Sign up to Google Partner...
This guide covers the key facts marketers need to know about social media stories. We’ve included detail on the most popular stories channels, Facebook Stories, Instagram Stories, WhatsApp Status and Snapchat Stories, as well as shining a...
Introducing the tool Ahrefs is an SEO toolkit with all the core functionalities you would typically need to cover all the bases in managing a website’s search performance. There’s rank tracking against your chosen keywords, site a...
What is growth hacking? Growth hacking is the use of innovative marketing tactics or
technologies to rapidly improve a brand’s performance against objectives such
as sales, customer acquisition, social media engagement and brand recog...
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