Digital press releases must be one of the most controversial tactics in online PR. Should they differ greatly from press releases aimed at traditional media? Does the digital context require a different distribution strategy? And more funda...
Target Internet’s in-house writer also works as a freelance journalist for newspapers, media websites and brands. In this article, we share his top tips on how to do effective online research to feed into your content.
Most journalists...
It's January so we thought we would publish our thoughts on the most significant trends and technologies which we believe will shape digital marketing over the coming year. You can listen in more detail to our opinions as we discuss them in...
Blogger outreach has become a core digital marketing tactic in recent years, with many agencies and marketing departments now employing whole teams dedicated to the task. This guide aims to provide a thorough overview of the outreach proces...
If you’re reading this, you already understand the importance of digital to your organisation, now and going forward. For many brands, it’s the difference between growth and stagnation.
According to IDC, two-thirds of Global 2000 com...
Advanced social marketing skills are wasted without a great social strategy. Learn how 3 leading brands have put an exceptional social strategy into practice....
Digital marketers are moving away from trying to sell to customers through single channels. Gone are the days when we would typically acquire, cultivate and convert leads using one platform alone (e.g. Facebook, or an email marketing sequen...
Join us as we discuss four outstanding B2B email examples. We’ll be breaking down the techniques used in each case study, so you’ll be able to replicate them in your own B2B email marketing campaigns.
Social Report – announcing a B2B...
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