What’s the state of play in digital today? Join us as we pick out the key points from a selection of influential digital stats updates, published both before and after coronavirus lockdown measures began in Europe. We’ll focus especi...
Michael Porter’s 5 Forces breaks the nebulous idea of business competition down into specific components that can be leveraged in marketing strategy. In this guide, we will explain the forces that make up Porter’s model, before moving o...
In a recent episode of The Digital Marketing Podcast, ethical entrepreneur Anders Ankarlid told Target Internet about his investigation into the inflation of influencers’ engagement metrics. Ankarlid learnt that the $744mn of spend on Ins...
What’s going on with the Magento 1.x End of Life, and how
should online businesses manage the change? In this guide, we look at the best
solutions to deal with this issue, including migration to Magento Commerce 2, moving
to an alternativ...
How does influencer marketing work? What are the benefits of social media marketing and what strategy should you adapt? These are just some of the questions we get asked all the time and in the current marketing climate the 2 biggest trends...
Which SEO principles apply to podcasts? When, where and how
often should podcast episodes be released? And how can listener reviews and
ratings help a show rank higher in podcast search results? Find out the answers to these questions a...
we summarise and link to some of the most important codes of best practice for the marketing profession, including government laws and regulations, and best practice guidelines...
What are SMART Marketing objectives, how do they apply to digital marketing activities, and how does SMART goal-setting fit into marketing strategy formulation? Join us as we explain one of the most useful frameworks in the business and mar...
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