Every year in January and February there are a host of new stats released for social media platforms. Knowing which platforms are on the up and actively growing as well as which have fallen on harder times can be really important when it co...
To market towards multiple demographics takes great powers of empathy – and a deep knowledge of how different types of people interact with the digital world. You need to know how different demographics use digital, and how they experienc...
Did you know there are roughly 4.63 million freelancers in the UK? Many of these flexible workers ply their trade in digital marketing or related industries, and they tend to charge significantly lower rates than digital agencies providing ...
Let’s whizz through some of the most prevalent digital marketing strategy failures and how to avoid them. If you can cut these common errors out of your work, you’ll likely improve your chances of success.
Running campaigns with no mea...
Digital press releases must be one of the most controversial tactics in online PR. Should they differ greatly from press releases aimed at traditional media? Does the digital context require a different distribution strategy? And more funda...
Target Internet’s in-house writer also works as a freelance journalist for newspapers, media websites and brands. In this article, we share his top tips on how to do effective online research to feed into your content.
Most journalists...
It's January so we thought we would publish our thoughts on the most significant trends and technologies which we believe will shape digital marketing over the coming year. You can listen in more detail to our opinions as we discuss them in...
Blogger outreach has become a core digital marketing tactic in recent years, with many agencies and marketing departments now employing whole teams dedicated to the task. This guide aims to provide a thorough overview of the outreach proces...
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