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Digital Marketing Blogs

SEO tool review: Ahrefs

Introducing the tool Ahrefs is an SEO toolkit with all the core functionalities you would typically need to cover all the bases in managing a website’s search performance. There’s rank tracking against your chosen keywords, site a...

B2C Growth Hacking Marketing Case Studies

What is growth hacking? Growth hacking is the use of innovative marketing tactics or technologies to rapidly improve a brand’s performance against objectives such as sales, customer acquisition, social media engagement and brand recog...

Uncover The Lost Art Of The Perfect Headline

What makes some online article headlines more engaging than others? We delve into industry-leading research on what goes into an effective headline for articles distributed via search engines and social media. We’ll discuss tactics for...

Which Is The Fastest Growing Social Media Network in 2020?

Every year in January and February, there are a host of new stats released for social media and digital platforms performance. Knowing which platforms are on the up and actively growing as well as which have fallen on harder times can be re...

Guide to the latest 2020 digital stats updates

What’s the state of play in digital today? Join us as we pick out the key points from a selection of influential digital stats updates, published both before and after coronavirus lockdown measures began in Europe. We’ll focus especi...

Michael Porter’s 5 Forces Explained: A Marketer’s Guide

Michael Porter’s 5 Forces breaks the nebulous idea of business competition down into specific components that can be leveraged in marketing strategy. In this guide, we will explain the forces that make up Porter’s model, before moving o...

Best Practice Guidelines on Working with Instagram Influencers

In a recent episode of The Digital Marketing Podcast, ethical entrepreneur Anders Ankarlid told Target Internet about his investigation into the inflation of influencers’ engagement metrics. Ankarlid learnt that the $744mn of spend on Ins...

Magento 1.x End of Life: What are the Alternatives?

What’s going on with the Magento 1.x End of Life, and how should online businesses manage the change? In this guide, we look at the best solutions to deal with this issue, including migration to Magento Commerce 2, moving to an alternativ...

How To Use Hashtags on Instagram - A Complete Guide

Read our In-depth Guide To Using Hashtags More Effectively On Instagram...
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