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Digital Marketing Blogs

Voice Search: A Marketers Guide

Learn what voice search is, how people are using it, and how you can optimise your content to maximise performance in voice search results....

How to Search Engine Optimise Your Writing in 2020

A comprehensive guide to search engine-optimising your web content in 2019. Learn how to plan, produce and finetune your writing according to the latest search standards....

How to embed a YouTube video without showing related videos

Back in 2018  YouTube changed the way their embed codes work on third-party sites. It happened quite quietly, and without much announcement but its rather an important shift in how YouTube embeds behave so we thought we had better explore...

A Complete Guide to Squoosh: What is it and how to use it?

A Complete Guide to image compression using Squoosh: What is it and how to use it?...

What Are the 4 C's of Marketing and How to Practically Employ Them

The original and most fundamental of the “4 C’s” frameworks is the 4 C’s of the marketing mix (Lauterborn, 1990), which sets out four crucial factors which can determine whether or not the marketing of a product or brand is successf...

The 7 Ps of marketing: what are they and how are they used?

The 7 Ps of marketing are a set of key principles that belong at the very heart of your marketing strategy. They are sometimes jointly referred to as the marketing mix. In this article, we’ll take you through the 7 Ps, and how you can us...

A short guide to SWOT / TOWS analysis for digital marketers

What is a SWOT or TOWS analysis, how are they carried out, and how can you use them to improve your digital marketing strategy? Get a handle on this core marketing discipline with our straightforward guide to SWOT and TOWS....

A marketer’s guide to first-party cookies

What’s the difference between a first-party cookie and a third-party cookie, why is the distinction between the two important for digital marketers, and how can you check which cookies your website is issuing to visitors? Get all the answ...

A marketer’s guide to content copyright and media usage

Best practices in copyright content and media usage are essential theory for marketers. Without a proper working knowledge, you could leave yourself and/or the brands you represent vulnerable to intellectual property theft, or in legal trou...
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