During the recent CIM Global Summit I noticed what seemed to me as a rather strange phenomenon: a room chock full of digital folk passing comment on the number of people who were tweeting through the speakers presentations. Ironically there...
I spend much of my time training many of the worlds largest and most successful organisations (as well as lots of small and ambitious organisations and people!) in how to use digital marketing effectively. As part of this I often share an...
The following timeline highlights what I believe to be the most important announcements of changes to the Google Algorithm since 2011 up until Penguin 2.0. All of these announcements and details are directly from Google themselves or Ma...
Managing content for your website or social media can be a tricky business and time consuming especially if content is created by more than one person. Using tools to plan and manage your content can save you time and energy and often helps...
With over 4 billion hours of video being watched every month on YouTube alone it's clear that the popularity of video content is at an all time high. But with 72 hours of video being uploaded every minute how do you make sure yours is seen?...
The rise of social media has had a massive impact on how customers make decisions about their purchases and how brands interact with customer throughout the purchase cycle. For both B2B and B2C industries, social now plays a vital role in d...
The ever excellent Dave Chaffey, through his website SmartInsights has produced this great infographic on Digital Marketing Jobs and recruitment. They have also created some great guidance on digital marketing job descriptions. Enjoy!
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Warning: The following post is as much about personal time management as it is about Digital Marketing. If that's not your cup of tea, move on and be efficient by not reading this article.
One of the key challenges of working in digital ...
Getting to grips with social media can be a daunting task if you're unfamiliar and it's easy to slip up if you don't have a framework in place.
Developing your social media strategy doesn't need to be taxing, and as a responsive medium t...
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