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Digital Marketing Blogs

Top 7 Influencer & Social Media Marketing Books of 2019

How does influencer marketing work? What are the benefits of social media marketing and what strategy should you adapt? These are just some of the questions we get asked all the time and in the current marketing climate the 2 biggest trends...

12 Ways to get your Podcast Ranking Higher

Which SEO principles apply to podcasts? When, where and how often should podcast episodes be released? And how can listener reviews and ratings help a show rank higher in podcast search results? Find out the answers to these questions a...

Marketing industry codes of best practice

we summarise and link to some of the most important codes of best practice for the marketing profession, including government laws and regulations, and best practice guidelines...

How to set SMART Marketing Objectives

What are SMART Marketing objectives, how do they apply to digital marketing activities, and how does SMART goal-setting fit into marketing strategy formulation? Join us as we explain one of the most useful frameworks in the business and mar...

A marketer’s guide to TikTok

With over a billion downloads and counting, TikTok is one of the fastest-growing social platforms ever. If you’re over the age of 21, there’s a pretty good chance you’ve never even heard of it. Join us as we discuss what TikTok is...

Introduction to brand and trademark protection

This article is intended to provide a useful introduction to Trademarks and brand protection so marketers can gain a better understanding of how it broadly works and is governed. Depending on your brand, countries of operation and operation...

Ecommerce conversion techniques

We explain some of the most successful conversion techniques in ecommerce. What does ecommerce conversion best practice look like, and which conversion-boosting trends are taking ecommerce by storm in 2020? Let’s find out.  What coun...

A marketer’s guide to good user experience (UX)

Join us as we take an in-depth look at user experience – or UX for short. What is UX, what are its core principles, and how can those principles be applied to an app or website? Furthermore, how can marketers measure customer experience o...

The Honeycomb Model for Social Media Strategy

oin us as we explore the honeycomb’s meaning, its origins, and how you can use it in your marketing work....
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