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Digital Marketing Blogs

Hands on Guide to Digital Video Infographic - DSLR Filming Basics

  Guide to DSLR Settings Content is key for your digital video, and no amount of good filming or post-production will make up for poor quality content. However you do need some core technical skills to be able to shoot good video on ...

Content Marketing - Maximising Engagement Infographic

Top tips for maximising the impact of your Content Marketing that looks at understanding the user journey,  selecting content topics and understanding how search optimisation and social media work together. [caption id="attachment_7020"...

Maximising Traffic - Content Titles for Social Impact and SEO

 This post outlines how to maximise the impact of your content by using content titles for high social impact and to maximise search traffic.  Short Term and Long Term Web Traffic Any content you create and share via social media will c...

Setting up a YouTube Channel - Tips, Templates and Infographic

Step by step guide and infographic to maximise the impact of your YouTube channel. With over 20 years of video uploaded to YouTube everyday, its essential you make your content as easy to find and as useful as possible. Below we outline 6 ...

Digital Marketing Personas: Introduction and top 5 resources/links

In this blog we define what a Persona is in the context of digital marketing, how they can be used and share some of the best free digital marketing persona resources and links. A persona is a fictional character that has been developed to...

Instagram for Business - top tips and measurement challenges

In this blog we explore how we can use Instagram to help achieve our business objectives and how we can address some of the challenges of measuring what impact our efforts are having. Of all the social media channels that I cover during ...

Email Marketing Best Practice - Complete Guide

Complete guide to email marketing best practice. Over 25 pages of best practice, tools, tips and examples. Free chapter from award winning book "Digital Branding" No sign up or forms to fill in. Covers all aspects of email marke...

Paid Social Media/Native Advertising and When to Use it

In this post I’ll outline exactly what we mean by paid social media/native advertising and when it is most appropriate to use it. Paid Social in Perspective First let’s gets some definitions out of the way and clarify what we are NOT ...

Digital Transformation - The Essential Guide to Understanding Digital Capability

This article outlines a step-by-step process for testing your organisation's readiness to implement digital marketing. Digital Transformation in Perspective Pretty much every conference or webinar you attend currently will be discussing ...
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