Content Marketing

 

Content Marketing

Digital Marketing Podcast Episode 99 - Digital Branding Book Launch

Ciaran and Daniel talk about Daniel’s new book Digital Branding and share some of the things we learned while Daniel was writing it. In celebration of the book launching and winning an award, we invite you all to enter a prize draw to win...

Digital Marketing Podcast Episode 92 - Winning at Content Marketing

Ciaran talks to content marketing strategist for Aha Media Group and author of The Digital Crown: Winning at Content on the Web. Ahava talks Ciaran through her top tips for creating a successful digital marketing strategy and content market...

Bodyform - The Truth Case Study. A story of Social Campaigns vs. Strategy.

Regardless of whether you're a fan of Bodyform's marketing approach to date, there's no denying their Bodyform: The Truth campaign was perhaps one of the best examples of brand engagement in the past year. Editor: Hold it there! Actually...

Digital Marketing Podcast Episode 83 - 5 Great Digital Marketing Tools

Daniel and Ciaran are back with another round up of great digital marketing tools that they have come across in their online travels. C...

Twitter and Live Events - Is Twitter your event's best friend or worst enemy?

During the recent CIM Global Summit I noticed what seemed to me as a rather strange phenomenon: a room chock full of digital folk passing comment on the number of people who were tweeting through the speakers presentations. Ironically there...

Planning and managing your online content

Managing content for your website or social media can be a tricky business and time consuming especially if content is created by more than one person. Using tools to plan and manage your content can save you time and energy and often helps...

Digital Marketing Podcast Episode 78 - How to Self Publish with Amazon Kindle

Daniel talks to Ciaran about the process of publishing an Amazon Kindle book in the Amazon Market place, with top tips on how to promot...

5 Ways To Optimise Your Video Content

With over 4 billion hours of video being watched every month on YouTube alone it's clear that the popularity of video content is at an all time high. But with 72 hours of video being uploaded every minute how do you make sure yours is seen?...

How to Create a Number 1 iTunes Podcast

Podcast aren't seen as the sexiest bit of digital marketing (although they have had a huge resurgence), but I've found them to massively effective in building an audience, awareness, driving website traffic and essentially being an impor...
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