Content Marketing

 

Content Marketing

Authority Content Book - Free Exclusive Chapter

Authority Content is the new book from SEO and content marketing expert David Jenyns , and we have a completely FREE and exclusive chapter for you to download! The book is an extremely practical and process orientated approach to effective ...

Digital Marketing case Study: Airbnb’s Van Gogh Bnb Collaboration

The Van Gogh Bnb project was designed primarily to promote “Van Gogh’s Bedrooms”, an exhibition at the Art Institute of Chicago which featured three of Van Gogh’s domestic paintings from the late 1880s. The idea was simple and compe...

360 Images: A Digital Marketer’s Guide

One of the biggest turn-offs for online shoppers is inadequate detail on the product or service offered. There’s a gulf between the experience of viewing product photography online and the far more intimate and tactile experience of viewi...

A Complete Guide to Writing Evergreen Content for SEO

What is evergreen content? When we say ‘evergreen content’, we simply mean web content that won’t lose its relevance and SEO impact within a short space of time (as many news posts do). Evergreen content might take the form of a blog...

How to Come up with Content Ideas for your Blog

If you’ve ever managed a blog, you’ll almost certainly know the feeling of gazing at a blank CMS page, wondering what on Earth you’re going to write about next. Devising content ideas for blogs can be tricky, no matter how ripe wit...

Digital Marketing Podcast Episode 132 - Digital Marketing on a Zero Budget

Following a question from Rick Toon, podcast listener on our LinkedIn group, Daniel talks us through how he’d approach the essentials...

What is Google Preferred?

YouTube’s 5th annual Brandcast offered high end advertisers the world over some juicy food for thought. The video-sharing supremos used their moment in the limelight to announce a raft of changes to Google Preferred – the premium ser...

Tips for Nailing the Right Tone of Voice for Digital

Human speech is bewildering in its variety. Our utterances range from phatic conversations to funeral orations, from four-letter insults to declarations of undying love, and everything else in-between and besides. The digital voice also has...

6 Innovative Ways Brands are Using Real Experiences to Create Sharable Content

In a continually evolving social media landscape, consumers are becoming less willing to sit through corporate trade driving videos prompting a purchase; this has driven a surge in experiential activations with everyday people as the partic...
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