This is Daniel Rowles’ presentation on Effective Content Measurement from the Digital Content Summit 2017 conference on the 23rd May 2017.
Useful Links:
Digital Transformation Framework
Digital Measurement Framework
Digital Capab...
News journalism and brand journalism will always have separate roles to play, but the quality of output expected on the two sides is converging. Target Internet’s contributing editor, Pete Wise, works with both newspapers and brands – a...
Upgrade your online writing with this eclectic array of resources, built to level-up everything from your vocabulary to your organisational skills. We’ve included tools relating to all sorts of online writing, from emails to articles, to ...
Despite the fact your emails to customers, clients and contacts will perform a diverse array of functions, they will all arrive in the recipient’s inbox in roughly the same package: just a subject line and a sender name. The relative unif...
Join us as we discuss the state of content marketing in 2017, along with some effective, easy-to-implement strategies for making your content marketing more successful on an over-crowded internet.
The web is drowning in content. An estim...
This guide is dedicated to one of the most useful metrics in social media marketing: share of voice, or SOV for short. We’ll start by explaining exactly what social media share of voice is, before moving on to discussing how you can measu...
It’s natural for a content marketer to take pride in their ability to devise content ideas off the cuff but you can’t rely upon your own inventiveness alone to formulate the optimal content plan.
Focus too heavily on entirely origina...