Most people will be familiar with the stories format. They are vertical, full-screen videos or images that sit apart from your regular feed; usually at the top of the app or page. After 24 hours the stories disappear unless the platform all...
What is Transmedia Storytelling?
https://vimeo.com/464191186
Transmedia storytelling is the practice of telling stories across multiple media platforms, where each medium makes a unique contribution to the story world. Any combinati...
What makes some online article headlines more engaging than others?
We delve into industry-leading research on what goes into an effective headline for articles distributed via search engines and social media. We’ll discuss tactics for...