Blogging may not be the most cutting-edge digital medium these days – but even in this age of influencers and online video, the best blogs are still earning impressive revenues. This article ranks the top 10 highest earning bloggers in...
Most people will be familiar with the stories format. They are vertical, full-screen videos or images that sit apart from your regular feed; usually at the top of the app or page. After 24 hours the stories disappear unless the platform all...
What is Transmedia Storytelling? https://vimeo.com/464191186 Transmedia storytelling is the practice of telling stories across multiple media platforms, where each medium makes a unique contribution to the story world. Any combinati...
What makes some online article headlines more engaging than others? We delve into industry-leading research on what goes into an effective headline for articles distributed via search engines and social media. We’ll discuss tactics for...
What is meant by owned, earned and paid media? All the content relating to a brand – including articles, videos, blog posts and content of any other type – can be categorised as one of three media types: owned, earned or paid. O...