Content Marketing

 

Content Marketing

What is Social Media Share of Voice?

This guide is dedicated to one of the most useful metrics in social media marketing: share of voice, or SOV for short. We’ll start by explaining exactly what social media share of voice is, before moving on to discussing how you can measu...

5 Best Tools for Content Marketing Ideas

It’s natural for a content marketer to take pride in their ability to devise content ideas off the cuff but you can’t rely upon your own inventiveness alone to formulate the optimal content plan. Focus too heavily on entirely origina...

Authority Content Book - Free Exclusive Chapter

Authority Content is the new book from SEO and content marketing expert David Jenyns , and we have a completely FREE and exclusive chapter for you to download! The book is an extremely practical and process orientated approach to effective ...

Digital Marketing case Study: Airbnb’s Van Gogh Bnb Collaboration

The Van Gogh Bnb project was designed primarily to promote “Van Gogh’s Bedrooms”, an exhibition at the Art Institute of Chicago which featured three of Van Gogh’s domestic paintings from the late 1880s. The idea was simple and compe...

360 Images: A Digital Marketer’s Guide

One of the biggest turn-offs for online shoppers is inadequate detail on the product or service offered. There’s a gulf between the experience of viewing product photography online and the far more intimate and tactile experience of viewi...

A Complete Guide to Writing Evergreen Content for SEO

What is evergreen content? When we say ‘evergreen content’, we simply mean web content that won’t lose its relevance and SEO impact within a short space of time (as many news posts do). Evergreen content might take the form of a blog...

How to Come up with Content Ideas for your Blog

If you’ve ever managed a blog, you’ll almost certainly know the feeling of gazing at a blank CMS page, wondering what on Earth you’re going to write about next. Devising content ideas for blogs can be tricky, no matter how ripe wit...

Digital Marketing Podcast Episode 132 - Digital Marketing on a Zero Budget

Following a question from Rick Toon, podcast listener on our LinkedIn group, Daniel talks us through how he’d approach the essentials...

YouTube for Brands: What is Google Preferred?

YouTube’s 5th annual Brandcast offered high end advertisers the world over some juicy food for thought. The video-sharing supremos used their moment in the limelight to announce a raft of changes to Google Preferred – the premium ser...
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